Lorena Fonseca

Propane creates digital solutions with a holistic strategy approach. Located in San Francisco, Propane partners with businesses to build creative digital experiences, that actually solve customer needs and satisfied clients expectations. Privileged to be part in such customer experience lab, my collaboration included: - Assessed Company state by compelling performance internal data, and compared with pair competitors in CX local and international market platforms. -Benchmarked marketing metrics and architected multiple product, market and client scenarios as a final marketing plan presentation. -Bridged pain points of current clients with multiple proposals of integration and customization strategies, after using analytics to measure customer engagement, utilization and satisfaction.

Banco de Bogotá is the largest commercial banking institution in Colombia, and operates through approximately 650 branches. I had part of its expansion to Panama and the United States, current stablished subsidiaries in Miami and New York. In this extended role I had the opportunity of managing the following functions: -Design growth strategies in both product management (solutions for small and medium size business in a B2B expansion plan) and market development (research and implementation of expansion plan to emerging and developed countries) -Develop and implement Geomarketing operations locally and internationally, with a heavy focus in proven accelerating growth and alignment of resources, goals and metrics. -Geotargeting and definition of products features by geographies, target customer and Company capabilities. -Definition of key metrics and lifecycle marketing, improving entire customer journey from awareness, acquisition, experience, retention, and loyalty, focus on client and geography based marketing. -Use analytics and data engineering to build and maintain the state-of-the-art internal and external infrastructure to monitor, understand , and elevated our customer’s entire journey.