Meng Yang

• Growth Operation: Talkie Web growth strategy, including product feature operation, EDM construction and content strategy, advertising channels for growth such as Twitch, etc., with 3k+ new and recalled users bi-monthly; • Platform campaigns: responsible for Talkie vertical campaigns, combined with trends; created 4+ vertical campaigns, with a total exposure of 1M and 1000+ content; discovered and maintained 8+ high-quality creators; output NPC content production guide manuals, and improved the quality of UGC content; • Model effect evaluation: work closely with product team to complete AI product research, and sort out 3+ high-quality data sets for model optimization;

• CapCut Marketing: Build CapCut Web's market strategy and campaign planning from 0 to 1, with 40 million exposures in half a year, a 170% increase in brand search popularity; Agency outreach and management to achieve the final brand goal; • Integrated marketing: Responsible for Helo off-site cooperation and brand exposure, including annual planning, project coordination, event creativity and implementation; Formulated plans based on marketing goals through the integration of platforms, media, KOL and cooperation of XFN teams. • KA onboarding & maintenance: Achieve business cooperation through ways of B&D and commercial resource replacement. The job content includes completing the clue mining, clue management and potential partners onboarding, carrying out workshops and regular visits to maintain long-term partnerships, planning and executing of cooperative activities, etc. Responsible for relationship maintenance and campaign strategies with brand representatives to achieve long-term collaborations; Successfully planned and landed 20+ brand campaigns, including SamSung, Xiaomi, ANKER, TECNO, Miniso, GWM Brazil, etc; Successfully cooperate with 20+ KAs, such as Paramount Brazil, UOL (Brazil top 1 media), Cinema21 (Indonesia top 1 cinema); Achieve cooperation with 50+ top influencers (social media fanbase 1M+) with in total 200M+ exposure; • SOP establishment and project management: Build a team collaboration process from 0 to 1, output project management SOP, and improve campaign ROI; Continuously optimize creativity through market research; • User research & data analysis: Responsible for 2 large-scale quantitative research projects; deeply participated in 5 user research projects. Controlled the whole process of need assessment, survey design, survey delivery and data analysis. Led 12+ project members completing delivery in 20+ countries and 6+ analysis reports, which provide 10+ practical optimization suggestions for product, operation, and UI teams;