Alex P.

Deliver, monitor and report on the HubSpot implementation for a global sales team spanning 4 regions and over 100 individuals, providing operational support, reporting and dashboard creation, and integration with third party and in-house systems. Helped create multi-channel campaigns for new market and product launches, creating Sales playbooks to support the teams in achieving consistent month-on-month growth. Migrated ad-hoc email sends from Sendgrid into HubSpot while maintaining high deliverability and engagement scores. Developed, created, implemented, tested and optimised Fresha’s first partner onboarding campaign, increasing the registration to active user rate by 8%. Benchmarked all partner-facing email communications, A/B testing plans and a roadmap for both automated and ad-hoc product release communications. Implemented audience segmentation, lead scoring and behavioural triggers. Created regular winback campaigns, increasing the number of won partners by 5%.

Third hire into the Automata marketing team as part of the Series A funding, my main responsibilities are to create, plan and execute the digital-first strategy for lead generation. This includes HubSpot integration, operational support, reporting and dashboard creation, and integration with third party systems. I have delivered, monitored and optimised end-to-end, multi-channel campaigns and been instrumental in migrating website development from a freelancer to an in-house resource. I am responsible for creating content for downloadable materials, solely managing content uploads and landing page text for the website using Wordpress, creating and A/B testing a number of email nurture campaigns, creating operational workflows to ensure good data hygiene and implementing three lead scoring models based on data and insights from the Sales team. I have also created monthly newsletters (including email testing), BAU monthly customer webinars, as well as delivering overall performance reports to key stakeholders at varying levels of seniority. I have built strong relationships with cross-functional teams, including Product and Engineering, leading to Automata achieving their revenue goals in both 2019 and 2020, growing the customer base and securing Series B funding.

In my role with Accuity (part of Reed Business Information), I am responsible for the planning, execution and optimisation of automated email campaigns, focused on customer acquisition and retention, accelerating the sales funnel and continuing to establish the Accuity brand reputation. This is all achieved using a data-driven approach, implementing go-to-market strategies with the Portfolio and Regional Marketing teams, including copywriting for the website and ensuring that a consistent voice is maintained throughout email communications. During the recruitment process for a new Campaign Manager to support the NRS team in New York, I have also provided assistance with website updates and content uploads using EpiServer and Wordpress (following the launch of the new website), social media marketing using Spredfast, email template creation and copy testing, and regular customer communications.

- Starting 1st February 2017, I moved from Estates Gazette and New Scientist to a role within Accuity, reporting to the newly created Campaign Manager (remaining in the Demand Centre support function). Key responsibilities now also include the creation, execution of and reporting on webinars, regular reporting on Salesforce metrics and financial KPIs, as well as the execution of campaigns within the framework set by the campaign manager. I have supported automated email campaigns (including delivery and reporting for localised versions) through Eloqua, content journeys through LookBook and social media campaigns using Salesforce metrics. Alongside this, I support the web manager role in enhancing and improving the website (using Wordpress as the CMS), uploading content for the marketing team and supporting them in socialising it. - Promoted to Marketing Executive, responsible for onboarding the Estates Gazette dedicated Straight Arrow brand resource and ensuring that he receives all the training and support required for all BAU brand activity. - Involved in the planning and execution of medium- and long-term projects, including core programmes for a new product launch, along with supporting the transition of events from batch sends out of Exact Target to tactical Eloqua campaigns.

- In December 2015, following the divestment of the HJi and Optician brands from the RBI portfolio, I have taken on the Estates Gazette brand; alongside this, I am now also using Eloqua as a main email platform to deliver lead recovery campaigns, event marketing and user engagement - Manage, build and send out daily, weekly and monthly newsletters using Exact Target across 4 different brands: New Scientist, Community Care, Estates Gazette and What Media (previously included Hairdressers' Journal International and Optician) - Plan, test and implement new templates, keeping in mind best practice guides and remaining the brand stakeholder point of contact in email optimisation; create IR forms, redirect links and flex templates - Aid in strategy development and implementation across a wide range of platforms and channels within the online marketing function, including (but not limited to) onboarding emails, mobile push notifications and flex templates - Manage stakeholder relationships across various brands and functions within RBI with a view to establish their requirements for email campaigns; facilitate those requirements either in-house or with the help of our external agency Straight Arrow - Analyse, monitor and report on test results, previous email campaigns and current projects with a view to use email to drive KPIs for the four brands; build and present reports to both the board and key brand stakeholders on overall email strategy and current campaigns; explore various avenues and technologies to improve email response rates

- Create weekly trade and retail email campaigns using both the internal system and Mailchimp as the distribution software, while also monitoring previous campaigns and seeking to test new features on a regular basis. - Manage the affiliate and reseller relationship, including arranging commission payments, discussing strategies for optimisation of conversions, maintaining an updated product feed and looking for opportunities for further brand development. - Manage and assist in the creation of social media campaigns, including providing support for the #WhiskySanta campaign during December 2014 - Work with the content team on press releases and award entries, which I manage, distribute and monitor, both for Master of Malt and Maverick Drinks. - Provide support for the blog, through photography editing and HTML checking, particularly during the Islay Festival. - Since 2014, I have also been assisting in the creation of wholesaler pricing lists for Maverick Drinks (using Adobe InDesign), managing social media campaigns, creating and distributing wholesaler newsletters and press releases and planning, executing and monitoring award entries.

Aiding students in locating language material, providing any support as required and ensuring that all the information regarding the self-taught language programme is up to date and correct.

As part of my undergraduate degree, I undertook a one year placement with a B2B company in Stuttgart. My main role for Agilent Technologies covered the marketing communications for two of the departments across EMEA, through a variety of online and offline methods. My primary contribution was to the internal sales newsletter by providing updated and relevant information in a timely manner. I also assisted with the creation of third party distributor material to aid in furthering sales through tailored solutions for their customers. Through the use of Google Analytics and Omniture, I improved the online customer experience on the Agilent website by including links to relevant material and creating bespoke demonstration videos. By working with two design teams based in the Netherlands and the US, I created and updated relevant product literature and provided support for a new product launch, which included press materials, a product page and trade show materials.

Dissertation title: May Your Blades Never Dull: An Exploration of Gender and Perception of Female Players in World of Warcraft