Lola Ávila Castilla

Brand Management & Product Development @ Delta Children

About

Results-driven professional with experience in brand management, marketing, and product development across digital and e-commerce platforms. Having lived and worked in Spain, the USA, and the UK, I bring a global perspective and versatile approach to building brands. In my current role at Bliss Baby, I drive brand development and marketing initiatives while supporting product development. I thrive in roles where I can apply problem-solving skills and contribute to meaningful growth.

Country

United States

City

New York

Industry

Public Relations & Communications

Skill

Creación de contenido para redes sociales, Comunicaciones internas, Microsoft Excel, Marketing, Español, Gestión de eventos, Comunicaciones estratégicas, Comunicaciones de medios sociales, Aptitudes de organización, Eventos, Relación con el cliente, Redacción, Elaboración de presupuestos, Gestión de relaciones con clientes (CRM), Marketing de marcas de lujo, Relaciones con los medios de comunicación, Gestión de proveedores, Habilidades sociales, Planificación de eventos, Redacción de contenidos web

Experience

Brand Management & Product Development

Delta Children

2025-3 - Present · 1 yr 7 mos

New York City Metropolitan Area

As part of the Bliss Baby team, a new brand under Delta Children & Bliss, I contribute to both the marketing vision and product development process. My role combines creative brand building with hands-on operational support, including: Product development, Marketplace presence, Email marketing, E-commerce operations, Product data management, Content creation & social media management.

Marketing & Advertising Consultant

NEU Professionals Limited

2021-6 - 2024-8 · 3 yrs 3 mos

Londres, Inglaterra, Reino Unido

Plan and develop the strategy and content on social networks with the aim of increasing engagement, followers and brand awareness. Oversee the smooth running of the company's social media accounts. Ensure brand consistency through tone and content in all our communications. Defining the objectives of the Social Media Marketing strategy. Maintenance of the website (WordPress).

Departamento de comunicación

INHOUSE Smart Communication

2021-5 - 2021-6 · 2 mos

Madrid, Comunidad de Madrid, España

Support in the influencer marketing strategy (search, contact, management of mailings...). Coordination with internal departments and contact with suppliers. Management of clippings and press releases. Database management.

Community Manager

Khalma wellness

2020-2 - 2020-7 · 6 mos

Sevilla, Andalucía, España

Creation and writing of content for the different social platforms. Conceptualisation and implementation of actions ensuring the fulfilment of objectives and their good alignment with the defined strategy. Development and management of publication calendars for the different platforms. Identification of new opportunities and trends in social networks.

Auxiliar de eventos

Atena Eventos

2017-10 - 2018-4 · 7 mos

Sevilla, Andalucía, España

Seating and reception of guests in theatres.

Education

Condé Nast College Spain

2023-9 - 2023-12 · 4 mos

In this course we learn from the best working professionals the key phases and tools to design a communication strategy that includes events, as well as how to create and successfully manage this new way of communicating. The objectives of this course are to introduce us to the communication of luxury brands oriented towards public relations and events, to show us the specifications of each type of event and how we should relate to the media to reach the target audience and, finally, to give us the knowledge bases for the creation of our own company, as well as to learn how to establish relationships with all the suppliers involved in an event.