Lokesh Bidhan

Joined via Life360's acquisition of Fantix AI Platform. Now driving the build-out of Life360 Ads.

- Optery (opt-out software for personal data) - Arcus (enterprise AI workflow platform; acquired by Addepar)

Focus: SaaS; Data products; Identity; Measurement/Attribution solutions; CTV; Video - Bell Media (largest TV/CTV distributor in Canada) **Helped develop new ad measurement and analytics products based on audience behavioral/mobility data. Advised on product, data strategy, algorithm methodology, and GTM** - Tubular Labs (measurement and analytics startup for social video) **Worked with the Chief Product Officer to evaluate data and performed due diligence for new data partnerships. Researched/acquired 3rd party data sources for a new analytics product** - Netra.io (AI based video intelligence and analytics startup) **Worked with the CEO to monetize video intelligence API through partnerships with broadcasters and publishers. Mapped use cases in CTV broadcasting and video distribution** - Data Plus Math (TV analytics and attribution startup; acquired by LiveRamp) **Worked with the CEO to evangelize the product in the market; generated sales and product partnerships. Managed outreach and pitches to TV data and social video companies** - MeetingPulse (enterprise voting/polling platform) **Helped launch a new product focused on legal market. Managed outreach and pitches to top 200 law firms, and demand generation** - TVSquared (TV measurement and optimization startup) **Helped launch new data products in the market. Advised on product, competitive landscape, and market positioning** - Cuebiq (mobile location data and intelligence startup) **Helped launch CTV sales vertical; generated new sales and partnerships. Managed outreach and pitches to TV analytics companies** - Adbrain (cross-device identity startup; acquired by The Trade Desk) **Developed the GTM strategy for entering new sales verticals. Worked with the CEO on outreach and pitches**

Fantix is a privacy-first AI platform for business and marketing data science. We train robust machine learning models without pooling user-level data, while protecting consumer privacy and business confidentiality.

Acquired by AppLovin. Headed up partnerships, partner marketing and partner ops teams globally.

Headed up enterprise, marketing cloud, and OTT partnerships. Adjust is a mobile ad attribution platform. Now part of AppLovin.

Audience interactivity and engagement tools for realtime events and corporate meetings. https://meet.ps Advise the CEO on strategy, GTM and help with fundraising

Focused on enterprise partnerships. Establishing product market fit and building enterprise business from scratch. Merit is a platform to help organizations securely digitize, send, and verify user credentials and people-based information, while empowering users to own, control, and unlock value from their achievements and personal information, on their terms.

Led and managed targeted TV and video business - strategy, business development, partner management - for Oracle's data exchange and management business (BlueKai+Datalogix). CTV / OTT data; video targeting; media optimization; attribution/measurement

Mobile data distribution, data sourcing and cross-device partnerships. Developed and launched location data vertical

Technology investment banking - M&A for cloud, big data, business intelligence / analytics, internet