Lok Tung,Alicia C.

•Delivered 8+ major enhancements to the company’s internal platforms, improving user experience and data accuracy. •Integrated internal systems with enterprise communication tools, streamlining collaboration across regions. •Facilitated a requirements workshop to define and document user needs •Automated key data synchronization and implemented smart access controls for better data governance. •Produced user-friendly guides and tutorials, empowering self-service and reducing IT support needs. •Achieved 100% on-time delivery for all projects and upgrades by driving effective stakeholder and vendor collaboration. •Strengthened project transparency through agile tracking tools and proactive weekly stand-ups. •Enabled user self-service to independently manage over 700 user accounts, enhancing operational efficiency. •Improved system performance with technical optimization — reducing error rate from 75% → 0% and cutting response time by over 80%. •Enhanced the internal HR AI chatbot, refining AI responses for accurate HR policy and benefits support. •Well-versed in web and mobile platforms, with strong understanding of front-end experience, system integration, and user-centric design.

Deep understanding on various system logic and enhance those system for business profit and efficient. •Omnifarious system management: ERP,POS,e-service system (bill payment,parcel fulfillment,e-wallet, game card, gift card, ticketing,sim card pickuppromotion engine) in 7 Eleven, Manning, Wellcome banners • Planning and variance analysis: Analyzing business process and identify area for improvements • Collaborating with different parties:work with various business users, vendor (e.g. Banking, Octopus,DHL,SF Express,HK POST),technical teams and operation team to design and implement system solution •Project management: Design roll out schedule, conduct UAT and training end user, monitor whole process • BAU Support: Support: Serves as the main contact point for L1 support for promotion engine, work between users and developers for the bug fixing • System Migration: Migrate our POS system and design the gap in between

-Present IT solution and provide training with oversea colleagues e.g. enriched their knowledge on public cloud -Based on customer needs, work with technical colleague to design technical solution and packages -Design Project Plan on various projects -Assist in tender proposal through collaborate with several parties -Conduct market research for IT opportunity and market in overseas e.g. analyze cloud readiness in Singapore, Malaysia and Philippine -Provide POC guidance e.g. MDM solution set up -Organize weekly regional sales meeting e.g. taking minute and follow up the action plan -Vendor management: line up vendor to our colleague to design the IT solution that fit customers need -Strengthen cloud knowledge ad passed three examination (AWS, Alibaba and Oracle)

- Assist in handling Outstanding Poster Merit (honor the excellence in poster design MTR advertisement) -Assis in MTR advertising – Innovate Festival Creative Contest - Assist in video editing about outstanding campaign to present in meeting with MTR - Drafting social media post in company’s platform to promote excellence MTR advertising campaign -Prepare weekly report to monitor company and competitors' outdoor advertisement performance through admanGo.

Through 3 different departments rotation in 12 months, trainee obtain a strong foundation in all-round digital and general digital skills. First rotation department: Video creative and production team - Handle creative development and scriptwriting for individual video according to the promotion brief from client -Provide video trend with insight to team head -Assist in on site shooting to ensure smooth working process and excellent output Second rotation: Platform team- Instagram -Weekly report on IG sales performance through admanGo and CrowdTangle -Desktop ig boosting and study previous analysis deck through Facebook Ads Manager -Work with content team on IG content update schedule Third rotation: NMG Plus (Sales and Marketing) -Using Pipe Drive to understand Sales CRM System -Assist in Weekend Weekly's projects (Tasting menu, Dining Award)

Intimex provides high quality, reliable online platform and system building services to different industries, including mobile version of the site, Webstore system, online trading system, legitimate mass e-mail system, online payment system, Internet promotion and hosting services. Founded more than 20 years, the company has been providing quality online services to more than 6,000 large, medium and large businesses, multinational corporations, government departments and charities for 50 different industries. -Assist in drafting Facebook post to build client's Facebook fans page awareness -Assist in drafting We chat post to promote client's marketing activities. - Collect Google Adwords result -Web store management -Checking the translation document

Etcom is a multicultural marketing agency. It helps brands connect with 4.8 million consumers in Australia who speak a language other than English at home by creating insight-led multicultural marketing strategies to engage and inspire consumer action. -Assist in public relation and media department like assist in organizing an event such as Australia's Census Data Seminars -Help to do some online advertisement in online social media platform for example in WeChat.