Lois C.

looking for DSP in all GEOs.

Head of User Growth Leading global user growth at Gate.io across the full funnel: Paid Acquisition, Product Growth, User Operations, SEO, KOL Marketing, and Channel Partnerships. Primary focus on performance marketing, independently managing an annual paid media budget of USD 1M+, with strong advantages in creative systems, ad policy navigation, AI-generated content, and strategic partnerships. Key Responsibilities & Impact • Owning global paid acquisition across Google Ads, Meta Ads, Twitter (X), and CoinMarketCap Ads (seven-figure annual spend). • Building end-to-end growth analytics from Registration → KYC → First Deposit → Trading, driven by CPA, ROI, ARPU, and LTV. • Designing a scalable ad creative system (static, video, long-form visuals) integrated with AI content workflows, significantly improving CTR & CVR. • Managing platform policy risk and account stability, resolving suspensions and rejections to ensure long-term delivery. • Driving cross-channel growth innovation by connecting paid ads with KOLs, communities, and incentive mechanisms. • Leading collaboration with Google & Meta official account teams, agencies, and direct partners. Additional Growth Ownership • KOL & Community Growth: Twitter (X), YouTube, Reddit, Telegram. • SEO & Content: 500K+ monthly organic sessions, consistent uplift in branded search. • Product Growth: Funnel optimization for onboarding, KYC, and first deposit. • Lifecycle Operations: Segmented strategies to improve retention and reactivation. • Cross-functional Leadership: Product, Data, Legal, Risk, and Design. Key Results • Paid growth contributed to millions of new user registrations, with lower CPA and improved ROI. • Funnel optimization delivered sustained improvements in KYC and first-deposit conversion rates. • Built a multi-channel growth engine combining paid media, SEO, KOLs, and communities.

Project Melo (NFT marketplace)

Manage a team of Crypto Marketing Specialists with the following objectives: Build large communities for the Waykichain Group lEO in Telegram,Reddit and other social media crypto platforms Use all marketing avenues openfor crypto and Exchange listing marketing including in particular the promotion of the WICC & WGRT Analyze user experience and identify potential improvements. Brain storm and come up with ideas ofnewcampaigns to meet the objectives. Develop and lead the overall marketing and content strategy of WICC WUSD WGRT Crypto Exchange and WICC during private rounds and public rounds Perform research on the Crypto marketlatesttrends and competition to spot opportunities for the growth of our business. Analyse user experience and identifypotential improvements. Brainstorm and come up with ideas ofnewcampaigns to meet the objectives. Build and lead the crypto marketing team and manage relevant marketing communities. Launch products& manage go-to-market craft the vision and strategyfor product development by performing customer research tells compelling product story and quarter back go-to-market process Up-level WICC positioning and stablecoin crypto is rapidly evolving and changing. Barely a fraction of future holders of crypto There's a huge opportunity to tell a compelling so what' story to connect our stablecoin with the future customers and be at the center of it. Cross-functional proiect management. Takes with a diverse cross-functional to bring a product from idea to launch. Be a visionary part-diplomat part-manager, and part-communicator on the right track. Driving action and momentum for WICC growing team.

Gender, Water & Citizenship: Winner of the Inaugural Woodward International Playwriting Prize, SILA