Loïe Favre

Drive monthly pipeline and YoY growth by building AI-driven content systems that scaled ideation, SEO/AEO output, and LLM-optimized creation. Drive MQL and organic traffic by using AI to generate trend-responsive, personalized content mapped to core audience needs. Enabled closed-won deals with enterprise clients through AI-tailored sales collateral, customer stories, and persona-aligned messaging. Scaled content production 10x across Events, Paid, Social, PR, and Product Marketing by launching unified brief-to-creation workflows and automated pipelines. Established a company-wide Content Center of Excellence with reusable templates, brand-safe AI governance, and consistent creative standards. Boosted cross-functional speed and creativity by integrating AI into ideation, partnering closely with design/video teams, and developing the Smartcat AI Writer for on-brand, scalable output.

As a Content Strategist and emerging Content Engineer at Smartcat, I design AI-powered content systems that help global brands scale their messaging and become multilingual faster. Smartcat’s platform combines high-quality AI translation, human linguistic expertise, and automation — and I translate that value into real growth for customers. I lead global content and growth marketing initiatives: auditing and improving digital content, developing messaging frameworks, and engineering repeatable workflows that accelerate localization, publishing, and distribution. I build content operations that support cross-functional teams — Product, Sales, CS, and Design — ensuring every asset is consistent, accurate, and conversion-ready across markets. My work blends strategy and execution: • Developing global content plans aligned with market needs and product priorities • Launching campaigns and experiments to attract, engage, and convert audiences throughout the funnel • Operationalizing brand governance with templates, AI-assisted creation, and performance standards • Embedding measurement and insights into workflows to continuously improve content quality and impact By applying content engineering principles — system design, automation, reusable structures, and data feedback loops — I help Smartcat and its customers scale content efficiently while keeping humans at the center of quality and context.

10 years of cross-continental experience in localization, translation, and writing. I help companies reach wider audiences with outstanding content and precise translations. -Multilingual Content Marketing -Content: Copywriting, blog articles, white papers, ghostwriting, guides, etc. -Translations (DE and FR to EN) -Proofreading and editing -Localization consultation I specialize in SaaS, Fintech and Tech companies, with further expertise in Marketing.

Content Marketing Corporate Blogging Guest Blogging in English, French and German Localization and translation tips & trips, guides, market analysis, growth hacks Multilingual communication

Libertex Group - the financial specialists behind the Libertex trading app - is an international and multilingual company with 21 years of experience in the financial markets, that provides intuitive trading solutions for varying levels of traders, from beginner to professional, small depositor to VIP client. The Libertex Financial Scout is available worldwide in Google Play and the AppStore. Responsible for the following Marketing sub-departments: - PR & Sponsorship Activation - Creative Studio - Offline Marketing -Translations department

-Management of translations and adaptions for 26 languages and 110 countries -Project management of materials from numerous company stakeholders -Translator recruitment, responsible for testing potential translators, followed by training -Quality control and assurance of ongoing translation projects

In the role of Creative Lead, I was the content and creative strategist, planner, and writer for paid content, such as advertorials, reviews, and various content market campaigns. Content included such things as: - Editorial articles on renowned tech website AndroidPIT - Sponsored videos on YouTube, Instagram, Facebook and partner websites - "Brand"-oriented content, such as reviews, tips and tricks, best lists, etc. for external partner websites and platforms In addition to content planning and production, I also focused on brand communities, both offline and online, by creating tech-oriented materials for the purpose of boosting engagement and interaction of fans online.

-Management of translations and adaptions for the six localized domains (.fr, .de, .es, .com, .it, .com.br) belonging to AndroidPIT (Fonpit AG) -Staff management and leadership of in-house editors in Adaptation Team and of external freelance translators in multiple language combinations -Project management where translations are involved for IT and sales departments -Training of new employees in the acquisition of tech knowledge and editorial and journalistic skills in order for them to progress to becoming independent, thorough and knowledgeable editors / journalists -Translator and editor recruitment collaborator, responsible for testing potential translators and partaking in editor / staff hiring actions and decisions of new members for the Adaptation team -Quality control

As Editor-in-chief and head of content for AndroidPIT.com, AndroidPIT rose to be the world's biggest Android site. My reponsibilities included: - team management of home-based and international editors and contributors - content planning - quality control of editorial work - forecasting - SEO - site growth - community building with over 1 Million users - high quality editorial work

As a bilingual Citizen Service Officer, after successfully completing the Federal Work Experience Program and receiving top marks in the required Government French language test, I offered services and information in French and English on Passport Canada, Canada Pension Plans, Employment Insurance, Social Insurance Numbers, to name just a few of the Canadian services we provided. - My duties within these areas included processing, checking and accepting applications for Canadian passports, Canada Pension Plan monies and Employment insurance benefits. - I also administered and provided social insurance numbers to new workers which required me to competently spot fraudulant documents and combat identity theft. - Above and beyond my daily tasks listed above, I was the in-office leader for Service Canada’s client tracking system (In-person Customer Management Tracking), which required me to travel and meet with peers in this field to plan and create new policies.

Bachelor of Arts Major: French Language and Literature Minor: German Language and Culture Studies Specialization in translation studies