Lohith Ramachandra🦸

Head of Brand Marketing @ CoinSwitch

About

A storyteller at heart, that’s me. I believe great marketing is about telling the right stories to the right audiences, grounded in first-principles thinking so they truly resonate and endure. In a world overflowing with digital noise, I’ve built brands that cut through clutter, shape culture, and spark conversations people remember. From scaling Swiggy into a cultural icon to shaping bold narratives at Lemonn and CoinSwitch, I thrive at the intersection of strategy, storytelling, culture, and business impact. Over the years, I’ve been fortunate to build campaigns and brands that have shaped internet culture, won global creative recognition, and driven meaningful business outcomes. My experience spans brand strategy, growth marketing, PR, partnerships, social storytelling, community-led marketing, and integrated campaigns focused on driving awareness, consideration, brand salience, and long-term consumer love. Along the way, my work has been recognised with Cannes Lions, One Show Gold Pencils, and global creative awards for delivering both creative excellence and business impact. I believe in frugal innovation, making every idea and opportunity deliver exponential returns. My philosophy is simple: start with first principles, build for the long haul, communicate with clarity, and create campaigns that live far beyond the scroll. More recently, I’ve been exploring how AI can transform modern marketing workflows across creativity, insights, storytelling, and campaign development to build faster, smarter, and more adaptive brands. Outside of marketing, I’m a long-distance runner, traveller, photographer, and proud dog dad. I recently completed the Procam Slam, running across four cities — a full marathon in Mumbai, a half marathon in Delhi, 25K in Kolkata, and 10K in Bangalore, clocking 100+ kilometres across the country. If you’re looking to build brands that break through the noise, ignite culture, and endure over time, let’s connect.

Country

India

City

Bengaluru

Industry

Financial Services

Skill

Strategic Marketing Management, Brand Strategy, Product Branding, E-Commerce, Branding & Identity Marketing, Marketing Strategy, Online Marketing, Organic Growth Strategies, Organic Growth, Community growth, Budgeting, Creative Direction, Marketing Campaign Management, Web3, Celebrity Management, Go-to-Market Strategy, Creative Content Creation, Content Management, Digital Strategy, Customer Acquisition

Experience

Head of Brand Marketing

CoinSwitch

2024-3 - Present · 2 yrs 7 mos

I lead all things marketing for CoinSwitch & Lemonn, focused on building culturally relevant, high-recall brands across India’s investor and trader ecosystem. My role spans driving top-of-the-funnel growth, category penetration, and brand health metrics including TOM, spontaneous awareness, consideration, and brand salience through ATL campaigns, BTL initiatives, PR, partnerships, community-led marketing, and social-first storytelling. I work across teams to build differentiated positioning and long-term brand value, while also exploring AI-led workflows across creativity, consumer insights, and content to build faster, smarter, and more effective marketing systems.

Yoga Teacher Training ( RYT 200 Hrs) & Freelance Consulting

Yoga Alliance

2023-10 - 2024-2 · 5 mos

Took a short break from the corporate world to work on some personal goals. - Successfully completed a 200-hour yoga teacher training program that is registered with Yoga Alliance. - Consulted with a few brands across sectors to help with Brand Positioning, Content, PR, Social media and GTM strategy. - Serving Sir Waffle, my 3yr old Retriever full time and giving in to all his tantrums including taking him on three drives everyday.

Director - Marketing

Mobile Premier League (MPL)

2021-2 - 2023-10 · 2 yrs 9 mos

Bangalore Urban, Karnataka, India

Led the overall Brand charter including Social Media, Influencer Marketing and Content Marketing for MPL, MPL Sports, eSports & MPL Global. Some of the marquee campaigns that I've worked on, The Launch of the T20 World Cup Jersey - Part of the team that launched the prestigious Indian Cricket World Cup Jersey - The Billion Cheers Jersey, inspired by the Billion Cheers of cricket fans on the Burj Khalifa with a reach of over 100 Mn via Social Media and Influencers. FanBannJaaoge - Tokyo Olympics 2020 Launched a nationwide integrated campaign #FanBannJaaoge featuring some of the biggest Indian Olympic stars during the Tokyo Olympics 2020 to rally the 1.3 billion Indians to become fans of the Indian contingent at the 2020 Tokyo Summer Olympics. We also put together the first-ever Indian Olympic Fan Army with some of the most iconic sports clubs, franchises, to create a 31 million-strong virtual fan army to cheer for the team. Poker Showdown - Conceptualised and executed India's most viewed Live stream Poker Tournament 'MPL Poker Showdown' with over 30 YouTube influencers which helped increasing the share of voice for MPL Poker.

Head Social Media, Influencer Marketing & Content Marketing

Swiggy

2018-10 - 2020-10 · 2 yrs 1 mo

Bengaluru, Karnataka, India

- Lead Social Media Marketing as part of the Brand Marketing function at Swiggy. - Led the World's First campaign on Instagram using voice notes - Voice Of Hunger, which received 150000+ voice notes, 1165% growth in brand interactions, 16 Million social impressions, 2100% spike in traffic to the Swiggy app and won a total of 12 awards across the world. - Lead the influencer marketing mandate for Swiggy to co-create digital properties for product & campaign launches with 10x increase in reach and engagement. - Conceptualised and executed various award winning campaigns that have won Cannes Lions, Effies, Kyoorius Blue Elephants, Abby's and many more. Brand Management: As part of the Central Brand team, i worked closely alongside the other category stakeholders to maintain brand identity and defining positioning along with the value proposition for sub brands. Market Research and Analysis: Develop and maintain a strong understanding of market and competitor behavior. Identify trends, opportunities, and challenges, and use the insights to shape marketing strategies. Performance/Growth Marketing: Working along with the growth marketing teams segmentation, customer journeys, email marketing, promos, etc. to maximize campaign effectiveness. Content Partnerships - Identify and manage strategic partnerships to drive awareness for swiggy and help build the right perception for the brand

Senior Marketing Manager

Swiggy

2017-3 - 2018-10 · 1 yr 8 mos

Marketing Manager

Swiggy

2015-11 - 2017-3 · 1 yr 5 mos

Product Marketing Manager

CommonFloor.com

2013-10 - 2015-11 · 2 yrs 2 mos

- Product Marketing - Content marketing - Social media marketing

Senior Consultant - Digital Marketing

C5i

2012-5 - 2013-6 · 1 yr 2 mos

- Helped develop social content strategy for Fortune 500 companies using social intelligence from across the internet. - Instrumental in building an award winning(BEES award) Social Effectiveness Index (SEI 100), which measures the ROI of social media efforts of Fortune 100 companies

Account Manager

Geek Online Ventures Pvt Ltd

2011-2 - 2012-5 · 1 yr 4 mos

- Responsible for development & overseeing the social media strategy for brands to carve a niche on social media. - Worked on the launch of Miller High Life, the flagship brand of SABMiller in India with an innovative digital initiative called ‘The Coolest Job’ that was successful in building a strong community of 50 brand ambassadors and 38,000 brand evangelists.