Lobo Yeung

● Manage pipeline forecasting & reporting, account planning & review process and maintain profitability report ● Participate in regular account reviews with project & account management teams ● Participate in business development plans to generate new accounts ● Design new products and R&D for existing product improvement ● Provide products (Google Ads, Social Media, Programmatic Ads, Analytica etc) training across Greater China office

● Focus on providing strategic digital marketing solution for clients, including SEM, Display advertising, social media and media placement etc ● Manage multiple accounts and develop positive working relationships with all customer touch points Prepare campaign insights reporting, analysis and research ● Identify trends and insights, and optimize campaign spending and performance based on the insights Drive client retention, renewals, upsells and client satisfaction ● Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign

● Engage in the planning and execution of various digital marketing campaigns ● Liaise and coordinate with online publishers on media buy of various portals ● Build strong client relationships and ensure customer satisfaction with outstanding service level ● Coordinate with designers and tech team in the production of online marketing materials such as banners, Facebook app, mini webpage development ● Provide analysis & suggest new market opportunities to clients

● Regular update and maintenance of website contents and layout by using HTML and CSS ● Assisted in analysing Sales/SEM/eDM reports for e-Marketing meetings ● Handled variety of Marketing duties such as: coordinated marketing events and promotions, updating collateral materials ● Conducted business development, e-Marketing and telemarketing activities