Laurel Antonmarchi

• Designed multi-channel B2C and B2B campaign assets for Pivot Breathe, focusing on members and enterprise accounts including Blue Cross Blue Shield and Target. • Worked cross-functionally with product, sales, and marketing teams while leading process improvement initiatives and visual research for brand innovation. • Led design of pitch materials, email templates, and website mockups that helped secure a successful DTC retail collaboration with Walgreens.

• Collaborated directly with clients across various sectors (higher ed, nonprofit, food & beverage, finance, and hospitality) to determine timelines, write project briefs, conduct design research, and develop visual concepts. • Designed and produced comprehensive print and digital marketing collateral from end-to-end, ensuring alignment with brand values and business goals. • Projects included email design, brochures, digital display ads, landing pages, social media graphics, motion graphics, magazine layouts, illustrations, infographics, and other visual content. — themarchingant.co

• Influenced and strategically contributed to the South Dakota Mines visual identity and brand guidelines with consideration to future growth and scalability, while advocating for consistent and cohesive brand design throughout the organization. • Worked quickly and iteratively to conceptualize and produce university marketing materials end-to-end. Often, briefs were vague and unclear, so I worked closely with stakeholders to define the scope of each project and drive big picture creative ideas. • Demonstrated creative expertise in a broad array of print and digital design projects for internal clients such as brochures; static and animated banners for ad campaigns; web, email and social media graphics; booklets; postcards; event collateral; infographics; signage and wayfinding; proposals and presentation decks; swag and much more. Many projects were bespoke, but I designed new templates for future use at every opportunity. • Prepared clean and organized design files and established a repeatable file naming convention and organizational structure, improving usability and time saved when revisiting projects. • Ideated upon visual identity guidelines and produced new design concepts for FY 2021-22 and 2022-23 integrated enrollment marketing campaigns. Impact included a 3.1% enrollment increase up from FY 2020-21. • Provided design direction and constructive feedback to web designers and design contractors. Led art reviews with and assisted our student intern in concepting and production of creative assets.

• Developed a new brand identity system, established standards for visual design, and wrote guidelines to promote design consistency across all marketing touchpoints. • Refreshed and redesigned outdated brand collateral to adhere to the new identity system. • Worked closely with marketing director, content producer, and internal stakeholders to ensure all collateral was factually correct and in compliance with financial industry regulations. • Designed and produced all-new print and digital materials, including the company style guide, ebooks, sales sheets, ads, landing pages, icons, illustrations, web and social media graphics, and other bespoke marketing collateral for our B2B and B2C audiences.

Hand lettered art, murals, and illustration. My work has been featured by Dainty Obsessions, South Dakota Public Broadcasting, and South Dakota Magazine, and can be found in businesses throughout the Black Hills.

The Creative Community Fellows program was a nine-month immersive incubator with a training curriculum in strategy, human-centered design, and leadership to harness the power of arts and culture to drive equitable social or physical transformations in local communities. Operating as a hybrid learning experience, the program brought together a selective cohort of artists, civic leaders, and community organizers to exchange cross-sector insights and tackle real-world community challenges. Through intensive workshops, peer-to-peer mentorship, and practical business frameworks, fellows gained tools to build sustainable, community-led initiatives. The program was presented by the University of Pennsylvania’s School of Social Policy & Practice and the Center for Social Impact Strategy.

I maintained everything ArtsRapidCity.org, working to spark conversation about the arts and share fun happenings from within our thriving art community. This role allowed me to wear many hats as a social media manager, content creator, and writer.

I worked primarily on advertising and branding projects for a diverse range of clients in tourism, hospitality, finance, restaurant, and cycling industries. This included the development of campaigns and creative involvement in print, digital and motion media for select design projects. — Silver ADDY in Illustration for "TDG Land of Misfits Character Design"

Intensive program on UI/UX design principles, visual design, design systems, and responsive design.

Studied a curriculum on front-end web development and was among the top 10% of students in the cohort. • HTML, CSS, and JavaScript • Flexbox & CSS grid • Responsive layouts • Conditionals, functions, loops, arrays, objects • DOM manipulation • jQuery

Awards: • Best of Show ADDY Award • Gold ADDY Award • Silver ADDY Award • Outstanding Student Organization Member Award • Outstanding Student Leader Nominee