Sheldon Silverman

The OAAA Commerce / Retail Media Working Group's aim is to dramatically grow media investment into the RMN and DOOH channels by exploring tighter integration between media platforms that address Path to Retail and In-Retail Experience and to foster collaboration between the OOH Ecosystem and RMN Ecosystem.

LMI Advisory Group is a bespoke Global Out-of-Home / DOOH / Urban Media & Retail Media advisory & consulting firm. Sheldon Silverman, Founder and CEO, has worked with many of the leading companies in the Urban Media & Retail Media landscape, from North America to Europe and Asia, to assist them with their long-term growth plans as well as OOH Digitization, JV / Acquisitions and high-level industry partnerships. Sheldon is the Chair of the OAAA Commerce / Retail Media working group. Sheldon was also on the Board of the Digital Signage Federation for 8 years and was the Co-Chair of the DSF Global Digital Out-of-Home Council. Sheldon is the only non-automotive industry executive on the Automotive Aftermarket Charitable Foundation. Liquid Marketing got its start over 34 years ago as a full-service brand and direct marketing agency that created award winning integrated campaigns as well as developing in-store Digital Out-of-Home (DOOH) advertising spots and campaigns for in-store retail digital networks. The firm then evolved to be a media, technology and experiential consultancy. LMI has a long-standing reputation for also building leading edge interactive systems including mobile apps and loyalty marketing platforms integrating POS systems with robust analytic engines.

HYPERVSN is the leading 3D holographic technology, backed by years of innovation, creating powerful and immersive holographic experiences that captivate audiences. Leading global brands and agencies partner with us to to deliver exceptional experiences that stop people in their tracks, in retail, airports, malls, train stations, public spaces, stadiums and now on the street with our Hypervsn Holo-Trucks. Capture attention with Hypervsn and drive new levels of earned media and engagement.

SmartBomb Media Group is fast becoming a leader in the Out-of-Home Digital Media and Mobile Marketing space. The core business is developing, deploying and managing in-store digital media platforms that connect with the mobile consumer. Included in these platforms is the ability to close the loop by initiating SMS Messaging, QR, NFC and other touch-point connections with the viewer. iCASHtv is the largest digital in-store television network focused on Urban Multicultural Consumers in very high traffic Check Cashing locations in major DMA's. iCASHtv delivers a mix of lifestyle content and brand/product advertising to reach this highly valuable consumer in their "last mile to purchase decision". As the largest US DOOH Network focused on the Check Cashing consumer, with a core demographic of Hispanic viewers, iCASHtv is a partner of Telemundo as well and drives actionable advertising impressions to the Latino consumer.

We're a Los Angeles, CA based Global Media Collective

The Digital Signage Federation Global Digital Out-of-Home (DOOH) Council has a worldwide purview specifically to support the needs of companies involved in the intersection between out-of-home advertising and the digital signage industry. The primary objective of the DSF Global Digital Out-of-Home Council is to provide a resource for DSF members to build their capacity to support out-of-home advertising companies, agencies, and brands. Much of this capacity will be developed through conformity of analytics, ad buying, and technology deployment. My Co-Chairs are Michael Cooper, Global President & CEO of Rapport Worldwide & Kym Frank, President of Geopath. http://www.digitalsignagefederation.org/about/global-digital-out-of-home-dooh-council/#.Wg4pOq3GwUE

The Network Operators Subcommittee of the DSF is focused on furthering the business objectives, providing a unified voice and fostering the ecosystem that digital signage network operators can thrive in.

DSF's Mission is to support and promote the common business interests of the world-wide digital signage, interactive technologies and the digital out-of-home network industries.

Sheldon helps lead the marketing and public relations initiatives for the Aftermarket Foundation and is the only non-aftermarket industry member of the board. Founded in 1959, the Aftermarket Foundation’s mission for over half a century, is to assist individuals and families from the automotive aftermarket industry who have fallen on extreme hard times because of death, catastrophic illness or other financial hardship. The Foundation provides financial assistance but, in many cases, is able to channel claimants to other established, conventional sources of help and support, including consultations and counselling, where applicable. The Foundation is organized as a charitable organization, registered under IRS 501(c)(3), and contributions to the Foundation are tax deductible. The Foundation is run by leading industry executive volunteers and one, hard-working and dedicated manager. Thus far, we have been able tocontain all overheads to within 10%, of revenue, leaving 90% available for actual assistance. www.aftermarketfoundation.org

At OOH Capital, we help a wide range of clients, from cities and municipalities to brands, advertising agencies, media networks, adtech companies and private equity / investment banks realize value from the limitless potential of OOH media. We are comprehensive in capability, international in reach, and extensive in expertise. An enviable blend of skills. From assessment and evaluation, through to strategy, deployment and delivery, OOH Capital is the complete partner. Our partners have been leaders in the OOH / Media Industry on almost every continent and bring that combined knowledge to our clients. OOH Capital. The Urban Media Experts. WE HELP CITIES GET SMARTER + COMMUNITIES TO THRIVE Creating smarter cities and better places WE NURTURE BUSINESS TRANSFORMATION Advising on investments, digitization and opportunites WE HELP COMPANIES BUILD FOR THE FUTURE + EMBRACE COLLABORATION Ensuring best-in-class procurement processes WE CULTIVATE WINNING BUSINESS STRATEGIES + FOSTER COMMERCIALIZATION Monetizing assets for growth WE MAKE SENSE OF CHANGING BUSINESS DYNAMICS + EXPAND INSIGHTS Planning, activating, and interpreting research WE NAVIGATE THE UNCERTAINTY OF DIGITAL TRANSFORMATION + TECHNOLOGY Developing and optimizing tech strategies

Barology® Bars are the Best Tasting, Gluten-Free, Low-Sugar, High-Fiber, High-Protein Nutrition Bars Created for the Differing & Specific Needs of Men and Women. We spent years working with the best US based food scientists and flavor houses to design nutrition bars that not only are great for you, but that truly taste great. Barology is bringing The Science of Functional Nutrition® to the Protein Bar market.