Lloyd Godfrey

Led United States, Canada and Mexico markets totaling $1.1B in sales and oversaw team of four Regional Directors, 29 District Managers, 220 stores and over 10,000 Teammates. Scope: Factory House, Factory House Home Team Concept, Brand House (premium channel) and Clearance House stores. • Achieved record-breaking revenue and KPI results due to design and implementation of Brand turn-around and growth strategy. • Amplified OMNI channel growth (through SFS, EA and BOPIS) to $60M of revenue by optimizing the operational playbook to provide a seamless consumer journey. • Established NA Retail as a “Great Place To Work” by focusing on developing, rewarding, and retaining talent. • Successfully launched new Career Framework and Census Model with purpose of creating one integrated solution that drives engagement, simplifies the operating platform, and provides a clear cross functional career path. • Successful launch of UA Rewards Loyalty program, driving +100% comp increase in Athlete Data Capture to build consumer file base, drive revenue, and position North America for future growth.

Responsible for $175M. Led the Midwest team of 11 DMs, 185 stores and 1,700 associates. • #1 ranked in the Brand. Accelerated the region’s top line, KPI, and loyal customer metrics. • Elevated talent agenda: establishing strategic bench and upgraded talent.

Managed all aspects of developing the Color Bar business model. • Provided field analysis of status and future growth requirements for start-up structure for domestic business.

Directed $250 million in sales, two RDs, nine DMs, 101 stores, and 2,500 sales associates.

Responsible for $4 Billion in sales, exceeded plan by $34 Million, +5% comp, +8% increase in margin dollar with store expenses down $6.5 Million to budget. • Led team of a VP, two Directors and a team of 55 Leaders with over 1,600 stores and 50,000 associates. • Drove significant growth in CRM through athlete data capture growth +30% comp, +86% in Q4.

Directed team AVP, six RDs, 83 DMs, 833 stores and 30,000 associates - West Coast to the Mid-West. • Drove exceptional financial results of $1.4 Billion of sales in the Western Zone. FY 2014 +2.% to sales plan, +$32 Million, +6.2% comp growth; converted 46% + 3% comp growth • Impacted and influenced the operational playbook for the brand. Finance modeling and reporting, HR and talent acquisition, product allocation, visual execution, strategic testing and in-store customer feedback. • Delivered an accelerated talent agenda to build a high performing and dynamic leadership team.

#1 ranked in the Brand 2012 for sales to plan, comp and conversion growth. • Responsible for $250M. Led team of 11 DMs, Divisional Support Team (HR, LP), 110 stores and 5,000 associates across Southern California, Hawaii and Las Vegas, Nevada. • Implemented regional turn-around business strategy, accelerated talent and leadership pipeline agenda.

#1 ranked in Brand after significant transforming business (financial results, talent, leadership pipeline, and brand standards). • Responsible for $260 Million in sales, eight Market Managers, divisional support team (HR, LP, Talent Acquisition and HR), 81 stores and 800 associates across Pacific Northwest and Hawaii. • Interim West RVP that led $1.4 Billion in sales, five Divisional Directors, 45 Market Managers and 477 stores.

Produced $250 Million in sales by leading a team of three Divisional Directors, 32 store, over 1,800 associates, and opened new concept locations across the US. • Organized talent pipeline review for US Retail, growth potential assessments, talent calibration, and succession planning. Increased customer experience (NPS) results. Implemented a significant workforce reduction in US retail.

Responsible for $1.4 Billion in sales with 24 new stores generating $106 Million. Led the Western Zone Leadership Team of three Regional Directors, 21 District Managers, 189 stores with over 8,000 associates. • Successfully developed talent management/leadership pipeline process to upgrade and reposition/produce talent.

#1 in top-line growth, over $650 Million in sales. Led Canadian leadership team of a RD, eight DMs, zone support staff and 65 stores. Impact HR/legal teams and Canada merchandise org (process, flow, product/pricing strategies). • Developed and implemented a three year functional strategy Long Range Plan (LRP). Restored above target results in financial metric growth and customer experience results.

• Established “Great Running Store” strategy to bring new best practices and establish operational excellence platforms in all functions of the business for 1,100 stores and $5 Billion in sales • Scope included ten leaders, new and remodeled stores, labor model, replenishment and receiving of merchandise, markdown process, training and certification, logistics and supply chain. • Opened 180 new and remodeled stores in two years. • Defined new divisional Ops and Communications for organization structure, strategies, upgraded talent, operational best practices, logistics, and supply chain and procurement.

Responsible for $240 Million, six DMs, and 70 stores.

Launched most successful new brand internationally in Gap Inc. Exceeded all targets - $300 Million in sales in the first year. • Built a leadership team of one RD, four DMs and 28 stores. Significant impact on cross functional leadership teams, HQ Canada merchant teams, Store Ops, Marketing and Visual.

• Led regional turnaround strategy for Gap INC home market with an annual sales volume of $100 Million.

• District Team Leader (1998-99), Arizona and Nevada • Manager Regional Store Operations (1997-98), Dallas, Texas • Store Team Leader (1994-97), Houston, Texas • Area Team Leader (1989-94), Dallas/El Paso, Texas and Miami, Florida