L Kang

- Oversaw brand-wide creative direction across space, graphic, video, window displays, and visual merchandising, building a unified cross-channel and cross-media brand narrative that established Urban Revivo as a highly recognizable name in the global fashion landscape and consistently drove industry and consumer conversations. - Led the design of flagship stores in Beijing Sanlitun, London Westfield, New York Soho, Bangkok One Bangkok, and Hong Kong Harbour City, while driving the rollout of 100+ new stores; developed the 2025 standardized and modular SI system, ensuring global brand consistency and reducing average store construction costs by 23%. - Revitalized window displays, VM, and art installation strategies, transforming them into landmark urban touchpoints; projects frequently gained traction on mainstream social media and public platforms, significantly increasing store traffic and brand memorability. - Directed creative vision for advertising, brand films, and digital campaigns; cross-industry collaborations and avant-garde visual language accelerated recognition from leading international media and deepened engagement with younger consumers. - Introduced top global creative agencies and built collaborations with European and U.S. government/consular platforms; in recent overseas expansions to London and New York, forged partnerships with local art institutions and public venues, effectively strengthening the brand’s global influence. - Optimized the Brand Image Center’s strategy and team structure, establishing international-standard creative review mechanisms and knowledge bases (UR Retail Design Know-How, UR Space Design Modularization); linked design initiatives to retail KPIs (footfall, conversion, basket size), delivering an average +57% sales uplift in remodeled stores and improving team productivity by 32%.

- Gross revenue 11 million RMB, leading the group's global regional branches for consecutive years - Achieve the optimization of the structure between China branch and the headquarters group, and realize the independence of the Chinese branch's equity, finance, business, HR, and PR - Expending China team, becoming the group's branch with the most complete scale and design functions - Achieve long-term framework cooperation with Adidas, JD.com, Anta Group, China Li Ning, and LEE, and creatively design and launch concept flagship stores for them - Leading the Ochama project, realizing the first offline overseas business for JD.com, and designing and implementing a new concept flagship store in the European and American markets

- Set up China branch in Shanghai, established a Chinese team, and developed Chinese business - Integrate resources and coordinate design teams with subsidiaries in other regions around the world, reporting to the Board of Directors of the Netherlands Group Headquarters - Create new visual concepts for China's Li Ning, 361 Group, FILA, Anta Kids, Suning Group, LeBaron, COSCIA, Grand Vision, Kidswant and other brands, and design and implement a new generation of retail terminal images and concept flagship stores - General person in charge of design projects, design quality control and design team management

- Consulting the two major client Nike in Amsterdam and LiNing in China. - Managed the LiNing Flagship Store design project in Beijing 4000m2 and Shanghai 5000m2 - Client Management, New Business Development - Responsible for new business development in Asia and China