laura johnson

laura johnson

chief executive officer

About

Strategic insight on the business of fashion ranging from mass market to luxury

Country

united states

City

philadelphia

Industry

apparel & fashion

Skill

apparel, merchandising, product development, trend analysis, retail, fashion design, styling, sweaters, textiles, visual merchandising, sportswear, trend, brand development, knitwear, denim, wovens, marketing, tech packs, sourcing, sketching, fit

Experience

bureau e3

chief executive officer

bureau e3

2014-9 - Present · 12 yrs 1 mo

* Bureau E3 provides consulting and advisory services to businesses in the fashion and related consumer products industries. We provide unique insight to established brands seeking reinvention and strategic guidance to nascent brands. Our areas of expertise include: * Proof of concept * Scalable business modeling * Change management and organization redesign * Human capital development * Preparation to seek capital partnership * Whether managing the pivot or charting the course, Bureau E3 customizes a scope of work to meet the specific needs of each individual client.

drexel university

adjunct faculty

drexel university

2015-6 - 2017-3 · 1 yr 10 mos

Antoinette Westphal College of Media Arts and Design Design and Merchandising Program

standard merchandising co.

chief executive officer

standard merchandising co.

2016-6 - 2018-2 · 1 yr 9 mos

Led the radical transformation of a 94 year old American manufacturer of socks, legwear, and related accessories into a multi-channel conglomerate providing outstanding service, exciting careers, and renewed focus on the quality and value of products designed and crafted in America.

fashion bug

executive vice president of merchandising and product development

fashion bug

2010-8 - 2012-5 · 1 yr 10 mos

* Accountable for >$500m in annual retail sales volume * Contributed to achievement of 57% improvement in EBITDA performance in FY2011 * Led the integration of Loop18, a new plus size fast fashion brand, into the Fashion Bug portfolio * Served on the executive leadership team that stewarded the sale of Charming Shoppes to Ascena Retail Group in 2012

zac posen

president and chief executive officer

zac posen

2008-8 - 2010-1 · 1 yr 6 mos

* Full P&L accountability for privately held global luxury apparel business * Generated >$15m in annual wholesale sales volume * Improved EBITDA performance by 40% within 9 months of joining the company * Brokered deal to design and market exclusive collection for sale at Target stores * Managed license agreements and negotiations with Pologeorgis fur and Mondani leather goods

theory

president of women's apparel

theory

2006-5 - 2008-8 · 2 yrs 4 mos

* Accountable for generating >$200m in annual wholesale sales volume in women’s apparel * Reported directly to Founder and CEO * Partnered with key accounts to launch exclusive collections and specialized experiences * Coordinated with Europe and Asia sales leadership to ensure that the global collection supported market-specific consumer needs

urban outfitters

general merchandise manager and design director

urban outfitters

2001-12 - 2006-5 · 4 yrs 6 mos

* Responsible for >$250m in annual retails sales volume * Founding Director of Urban Outfitter’s men’s and women’s apparel design team * Achieved record-breaking sales and profit results during FY 2003-FY 2006

limited

merchandise manager, tops division

limited

1999-1 - 2000-1 · 1 yr 1 mo

Responsible for >$400m in annual retail sales volume -Earned 200% incentive compensation for exceeding corporate EBITDA goal in FY1999

gap inc./ banana republic

senior merchandiser, women's sweaters

gap inc./ banana republic

1995-1 - 1997-1 · 2 yrs 1 mo

* Responsible for > * 100M in annual retail sales volume * Increased year over year sales volume by > * 50% from Q1 1995 to Q1 1996 * Honored for achieving record margin performance in Fall 1995

barneys new york

buyer, women's coop

barneys new york

1992-1 - 1994-1 · 2 yrs 1 mo

* Responsible for >$10m in annual retail sales volume * Managed 12 categories of casual sportswear in addition to swimwear, CoOp contemporary private label collection, and BASCO collection * Launched the original denim bar and tee shirt bar at Barneys New York Madison Avenue * Consistently exceeded sales and net margin goals

urban outfitters

divisional merchandise manager

urban outfitters

2000-5 - 2001-12 · 1 yr 8 mos

Responsible for Woman's Accessories and Urban Renewal (vintage apparel and accessories) -Founding merchant leader of www.urbanoutfitters.com launched in 2000

limited

senior merchandiser, knits and active

limited

1997-1 - 1999-1 · 2 yrs 1 mo

Responsible for >$150m in annual retail sales volume -Consistently exceeded sales and profit margin goals

urban outfitters

executive director, women's businesses

urban outfitters

2012-5 - 2014-8 · 2 yrs 4 mos

* Accountable for >$700m in annual retail sales volume * Achieved record-breaking sales and profit results during 2002-2006 and 2012 * Drove 100% year-over-year DTC growth in beauty business during 2014 * Restructured buying and design organizations to facilitate significant growth in direct-sourced apparel and the launch of direct-sourced accessories and footwear

Education

fashion institute of technology

fashion institute of technology

marketing

1989-1 - 1993-1 · 4 yrs 1 mo
purchase college, suny

purchase college, suny

visual communications

1988-1 - 1989-1 · 1 yr 1 mo

laura johnson's Contact Information

Email

******@***.com

Phone

(**) *** ****

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