
laura johnson
chief executive officer
About
Strategic insight on the business of fashion ranging from mass market to luxury
united states
philadelphia
apparel & fashion
apparel, merchandising, product development, trend analysis, retail, fashion design, styling, sweaters, textiles, visual merchandising, sportswear, trend, brand development, knitwear, denim, wovens, marketing, tech packs, sourcing, sketching, fit
Experience

chief executive officer
bureau e3
* Bureau E3 provides consulting and advisory services to businesses in the fashion and related consumer products industries. We provide unique insight to established brands seeking reinvention and strategic guidance to nascent brands. Our areas of expertise include: * Proof of concept * Scalable business modeling * Change management and organization redesign * Human capital development * Preparation to seek capital partnership * Whether managing the pivot or charting the course, Bureau E3 customizes a scope of work to meet the specific needs of each individual client.

adjunct faculty
drexel university
Antoinette Westphal College of Media Arts and Design Design and Merchandising Program

chief executive officer
standard merchandising co.
Led the radical transformation of a 94 year old American manufacturer of socks, legwear, and related accessories into a multi-channel conglomerate providing outstanding service, exciting careers, and renewed focus on the quality and value of products designed and crafted in America.

executive vice president of merchandising and product development
fashion bug
* Accountable for >$500m in annual retail sales volume * Contributed to achievement of 57% improvement in EBITDA performance in FY2011 * Led the integration of Loop18, a new plus size fast fashion brand, into the Fashion Bug portfolio * Served on the executive leadership team that stewarded the sale of Charming Shoppes to Ascena Retail Group in 2012

president and chief executive officer
zac posen
* Full P&L accountability for privately held global luxury apparel business * Generated >$15m in annual wholesale sales volume * Improved EBITDA performance by 40% within 9 months of joining the company * Brokered deal to design and market exclusive collection for sale at Target stores * Managed license agreements and negotiations with Pologeorgis fur and Mondani leather goods

president of women's apparel
theory
* Accountable for generating >$200m in annual wholesale sales volume in women’s apparel * Reported directly to Founder and CEO * Partnered with key accounts to launch exclusive collections and specialized experiences * Coordinated with Europe and Asia sales leadership to ensure that the global collection supported market-specific consumer needs

general merchandise manager and design director
urban outfitters
* Responsible for >$250m in annual retails sales volume * Founding Director of Urban Outfitter’s men’s and women’s apparel design team * Achieved record-breaking sales and profit results during FY 2003-FY 2006

merchandise manager, tops division
limited
Responsible for >$400m in annual retail sales volume -Earned 200% incentive compensation for exceeding corporate EBITDA goal in FY1999

senior merchandiser, women's sweaters
gap inc./ banana republic
* Responsible for > * 100M in annual retail sales volume * Increased year over year sales volume by > * 50% from Q1 1995 to Q1 1996 * Honored for achieving record margin performance in Fall 1995

buyer, women's coop
barneys new york
* Responsible for >$10m in annual retail sales volume * Managed 12 categories of casual sportswear in addition to swimwear, CoOp contemporary private label collection, and BASCO collection * Launched the original denim bar and tee shirt bar at Barneys New York Madison Avenue * Consistently exceeded sales and net margin goals

divisional merchandise manager
urban outfitters
Responsible for Woman's Accessories and Urban Renewal (vintage apparel and accessories) -Founding merchant leader of www.urbanoutfitters.com launched in 2000

senior merchandiser, knits and active
limited
Responsible for >$150m in annual retail sales volume -Consistently exceeded sales and profit margin goals

executive director, women's businesses
urban outfitters
* Accountable for >$700m in annual retail sales volume * Achieved record-breaking sales and profit results during 2002-2006 and 2012 * Drove 100% year-over-year DTC growth in beauty business during 2014 * Restructured buying and design organizations to facilitate significant growth in direct-sourced apparel and the launch of direct-sourced accessories and footwear
Education
fashion institute of technology
marketing
purchase college, suny
visual communications
laura johnson's Contact Information
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