Lizzy Klein

LK Adventures is where I take on my fractional CPO and product projects. I work with consumer companies during big growth or transition moments, and I’m part of the day-to-day work so strategy and execution stay connected. The focus is on product direction, customer insight, and steady, practical execution. Here are a few of the teams I’ve worked with: • Curacity, Product Strategy • Renzell (acquired by Seated) – fractional CPO • Keriakos Media Ventures – fractional CPO • Lantern (acquired by Wellthy) – product advisor • Charlotte’s Book – product advisor • Hella Bella – product advisor • Vocinate – product advisor I’ve also mentored early-stage founders through programs including: • Entrepreneurs Roundtable Accelerator • Stanford GSB Startup Garage • Cornell Tech Studio As an angel investor, I’ve backed consumer-focused startups including: • Thankful • Felix Gray • Style for Hire

Mazi New York is a minimalist fine jewelry line featured in Vogue Italia, HuffPost, Nylon, Fashionista, and Entertainment Weekly. Every piece is designed by me and produced in NYC using solid 14k gold and .925 sterling silver. • Founded and developed the brand from concept through execution, overseeing design, production, operations, and e-commerce • Created the original VOTE necklace, selected by Michelle Obama to support WhenWeAllVote.org • Selected as the exclusive fine jewelry vendor for JFK Terminal 4’s inaugural Made in Queens Holiday Market

mazi + zo designs licensed fine sorority jewelry for 21 international sororities. I lead product design, licensing, operations, and e-commerce, working with our retail partners, affiliate community, and direct-to-consumer channels. • Led the brand from concept to a multi-channel business, including wholesale, affiliate, and direct sales • Designed licensed sorority collections that drive repeat sales across channels • Delivered consistent YoY revenue growth, including 77% in Year 5

Brand New Matter is a strategic advisory and venture firm in NYC. I worked closely with two portfolio companies on product direction, organizational structure, and overall business strategy.

SuperDuper was an iOS beauty app that matched drugstore products to their luxury equivalents. I built and launched the app in 2015, scaling it to over 100,000 downloads in three months with zero marketing spend. The product was featured in the Today Show, People, TechCrunch, Teen Vogue, Allure, The Zoe Report, CNBC, and other major outlets.

Recruited by the CEO to lead product strategy and scale a high-performing product organization. • Launched Seamless’s first iPad app and updated the iPhone and Android apps, increasing mobile revenue from 1% to 40% in 18 months • Led product initiatives that expanded market share and strengthened relationships with consumers, restaurants, and corporate clients • Recognized by Mobile Marketer as a “Mobile Woman to Watch” • Partnered with the CEO and board on corporate strategy ahead of the Seamless–Grubhub merger

Consulted with national retailers and a global connectivity provider on product direction, mobile strategy, and early e-commerce initiatives. Work included shaping product roadmaps, advising on org design, and supporting teams during periods of transition. • Developed product roadmaps aligned with evolving business goals • Advised executives on mobile and e-commerce strategy • Built lightweight frameworks for product development and cross-functional collaboration that teams could adopt going forward

Led product development for a PE-backed, top-300 online retailer specializing in hair tools and products, generating over $40M in annual revenue. • Brought in by investors to lead a brand relaunch that increased customer lifetime value by 33% and reduced customer acquisition costs by 12% • Partnered with leadership and the board on product direction and growth strategy

Recruited by the Zagat family to lead digital operations and position the business for acquisition. • Defined the digital roadmap that strengthened the company’s market position and set up the successful acquisition by Google • Oversaw P&L for all digital products, including web, mobile, and GPS platforms • Increased digital advertising revenue by 400% YoY for two consecutive years • Launched Zagat’s first mobile app and mobile website, earning a Webby Award and an App Store feature; both became profitable within 8 months • Participated in semi-annual Board of Directors meetings, helping guide company-wide strategy and growth initiatives

Handpicked by the CEO to build a new digital business unit using newly acquired rights, launching multiple businesses across content, commerce, and community. • Led the launch of EverydayHealth.com, which became the second-largest site in its category, growing from 10M users in year one to 30M within five years • Launched WhatToExpect.com, which became the leading parenting site, reaching millions of monthly visitors • Built and launched wellness, diet, and fitness subscription programs with partners including Jillian Michaels, The Sonoma Diet, The Duke Diet, and Dr. Laura Berman