Lizzy Llarena
Brand Marketing Manager | Marketing Strategist | CPG & E-Commerce Growth @ Twisted Alchemy
About
As a Brand Manager at Twisted Alchemy, I specialize in marketing and sales strategies that drive growth and expand market presence. I played a key role in launching our products into Whole Foods, helping to bring cold-pressed cocktail mixers to a wider audience. With 8+ years of experience as a marketing project manager, I have led campaigns from inception to execution across both startups and global brands. My background spans client-side and agency roles, including work with award-winning advertising agencies. From brand storytelling to marketing operations, I thrive in fast-paced environments where strategy meets execution. Passionate about F&B innovation, I am always looking for ways to connect brands with their audience through compelling narratives and seamless experiences. Let’s connect!
United States
Austin
Marketing & Advertising
Asana, Events, Project Delivery, Client Relations, Quality Management, Client Services, Marketing Strategy, Social Media, Teamwork, Marketing, Concept Development, Creative Briefs, Vendor Relations, Thinking Skills, Quality Control, Project Management Software, Critical Thinking, Creative Services, Business Initiatives, Project Plans
Experience
Brand Marketing Manager | Marketing Strategist | CPG & E-Commerce Growth
Twisted Alchemy
Austin, Texas, United States
I develop and execute data-driven marketing strategies that leverage digital platforms, social media, and national marketing plans to increase brand awareness and drive foot traffic to retail stores. Experienced in retail relationship management, business development, product development and optimizing in-store performance. Retail & E-Commerce Growth – Partner with retail buyers to develop national marketing and promo plans that drive customer engagement and optimize e-commerce campaigns to increase sales. Brand Awareness & Engagement – Grow brand presence through a mix of paid and organic strategies, maintaining a promotions calendar to ensure layered marketing activations. Data-Driven Decision Making – Analyze campaign performance, keyword trends, and consumer insights to refine marketing efforts and improve ROI. Cross-Functional Collaboration – Work closely with leadership, sales teams, and external agencies to execute integrated marketing plans that deliver results.
Owner
Mi Tia Goods
Austin, Texas Area
Proudly work with and source handmade textiles, clothing and other curated items from artisans in Mexico. Share the stories of small, family owned operations and historical as well as cultural importance of each piece.
Project Manager/ Marketing Operations
Bat Club USA
Austin, Texas, United States
Closely collaborate with CMO to ensure all marketing initiatives are executed.
Creative Project Manager
GSD&M
Managed creative deliverables from brief to completion. Planned scope, timelines and organized processes for AARP and ZALES (client-facing.)
Account Executive
Droga5
Identified and managed marketing/creative initiatives for Tracfone, Net10 and Straight Talk.
Print Producer
Crispin
Managed print production efforts for Microsoft, Volkswagen, Partnership for a Drug- Free America, Truth.com/Legacy and internal CP+B print campaigns
Education
The University of Texas at Austin
Lizzy Llarena's Contact Information
Phone
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