Lizzi Ekstrom

Senior Manager of Product Development @ TravisMathew

About

I’m a product development and production leader with experience building and scaling global apparel businesses - from launching inaugural product lines to modernizing legacy development processes. Currently, I lead a product development team at a premium lifestyle brand, partnering closely with executive leadership to accelerate timelines, safeguard margins, and uphold product quality at scale. My work focuses on building development processes that improve speed-to-market, reduce cost risk, and ensure consistent execution from concept through delivery. I’m driven by working with good people to build great product at good companies - partnering closely with teams and factory partners to bring ideas to life in a way that’s thoughtful, disciplined, and mutually respectful. I genuinely enjoy being in the details with factories, solving problems together, and building long-term partnerships that support quality, efficiency, and shared success.

Country

United States

City

Costa Mesa

Industry

Apparel & Fashion

Skill

Dance, Theatre, Acting, Performing Arts, Research, Event Planning, Choreography, Social Media, Public Speaking, Teaching, Musical Theatre, Improvisation, Ballet, Contemporary Dance, Modern Dance, Customer Service, Marketing, Facebook, Product Development, product manager

Experience

Senior Manager of Product Development

TravisMathew

2026-3 - Present · 7 mos

Huntington Beach, California, United States

Manager of Product Development - Womens

TravisMathew

2023-1 - 2026-3 · 3 yrs 3 mos

Huntington Beach, California, United States

Product Manager - Fear Of God Essentials

PACSUN

2021-8 - 2023-6 · 1 yr 11 mos

Orange County, California, United States

Product Manager - Fear of God ESSENTIALS

Associate Product Manager - License Brands (Playboy, Esprit, Budweiser, Coca Cola, Land Rover)

PACSUN

2019-8 - 2021-8 · 2 yrs 1 mo

Orange County, California, United States

License Brands: Playboy, Esprit, Coca Cola, Land Rover, Budweiser

Product Development Assistant - Current Elliott

Company no longer exists

2018-1 - 2019-6 · 1 yr 6 mos

Greater Los Angeles Area

Account Executive

Berri Goldfarb PR

2016-5 - 2017-10 · 1 yr 6 mos

West Hollywood, CA

- Maintain awareness of current and future trends in the marketplace, as well as develop core consumer insights and target demographics to recommend strategies while promoting selective apparel - Research and implement creative pitching tactics for editorial placement in top print, weekly, and online publications including, but not limited to: Vogue.com, InStyle.com, WhoWhatWear.com, Elle.com, HarpersBazaar.com, TheZoeReport.com, Refinery29.com, People Magazine, StyleWatch Magazine - Initiate and cultivate relationships with prominent fashion editors, celebrity stylists, influential style bloggers and digital influencers to secure media and print product placement to increase brand recognition - Initiate, coordinate and participate in all efforts to publicize and launch press events - Manage project timelines and meet established deadlines through the support of open communication and smooth workflow between cross-functional teams - Document and archive press placements for all client mentions in both print and online

Showroom Manager/ Jr. Account Executive

Berri Goldfarb PR

2015-5 - 2016

West Hollywood

- Responsible for the management and upkeep of the Berri Goldfarb PR showroom - Inventoried all product and selected merchandise to showcase in the BGPR showroom - Actively collaborated with celebrity stylists to generate product placement on A-list celebrities for various entertainment industry events - Maintained weekly stylist pulls/appointments at the BGPR showroom - Maintained weekly digital influencer/fashion blogger gifting appointments at the BGPR showroom - Facilitated all media/celebrity gifting and organized incoming and outgoing packages - Multitasked across multiple client accounts and projects under deadline - Curated and managed all social media content for @berrigoldfarbpr