Liz Freuler, MBA

Advising select clients on restoring brand clarity and resetting marketing strategy during periods of business change. Keeping curious, and close to the market while exploring what’s next.

I led Intel’s Corporate Brand Marketing organization, driving brand strategy, global campaigns, storytelling, social, sponsorships, partner marketing, and customer advocacy with a clear mandate to connect brand to business transformation and growth. I helped lead Intel’s brand refresh, including modernizing Intel Inside and launching an updated brand purpose, identity system, and anthem across global campaigns and partner ecosystems. I led a global brand campaign activated across four regions, delivering a 5.9-point lift in brand perception. I also built a scaled customer storytelling engine supporting more than $500M in revenue opportunity, expanded global brand social and thought leadership platforms to more than 1.1M newsletter subscribers and 700K podcast downloads, and led brand execution across more than 100M partner devices annually.

Thought Leadership Marketing for AI and Data Centers at Intel. Lead a team focused on driving relevance, preference, and demand for Intel's AI and Data Center portfolio through Influencer Marketing, Customer Storytelling, Social media, and Partner Marketing. Sabre Award Finalist for B2B Influencer Marketing (2024).

Lead engagement across Nike’s Innovation Labs, including the Nike Sport Research Lab (NSRL) and Nike Valiant Lab (NVL), where Nike explores sport science and digital innovation. Responsible for creating and delivering enterprise-aligned strategies to acquire & engage consumers to test & learn with Nike to shape the future of sport.

Led Brand Marketing, stakeholder and partner engagement for Nike's Digital Experience Incubator while leading a team of multi-disciplinary marketers, designers and storytellers.

Led marketing & communications strategy for Nike Valiant Labs, Nike's Digital Experience Incubator. Worked across a portfolio of Digital Experience Pilots/Prototypes to define marketing strategy and go-to-market approach to understand product-market fit and scalability at the enterprise level.

Lead global brand marketing for Autodesk's $1B+ manufacturing division. Responsible for the evolution of the brand from a CAD tool to your partner in creating the future. Developed strategy, led marketing partnerships, drove experiential activations, and brought the future of making things to life throughout Autodesk's Global Technology Centers. Lead a team of amazing storytellers, marketers, designers, and event managers that are driven to define what's next.

Led product marketing for Autodesk's first subscription business, Autodesk Fusion 360. Took the business from a "startup" inside the company to a thriving business that set the foundation for a company-wide business model transformation. Developed GTM strategy including awareness, growth, and retention.

Fully dedicated Public Relations Communications lead for Windows Phone Manage partner communications for Windows Phones. Build brand awareness by securing coverage of Windows Phones with target audiences: consumers and mobile enthusiasts. Previous: Public Relations for Microsoft Genuine Software Initiative

Drove day to day management of strategic accounts, lead sales and marketing team. Worked directly with clients to build an understanding of their business needs and develop strategic communications plans and initiatives to overcome challenges. Developed and implement Keen Mobility’s branding, marketing, public relations, and communications strategies to build brand awareness and increase sales.