Liz B.
Founder and CEO @ Lyfecoin
About
Interdisciplinary creative person with a professional background largely focused in marketing and design who has been studying the influence and intersection of cultures, identities, behaviors, and natural versus human law for decades. I am also the founder of Lyfecoin, a platform that expands on this intersectional potential as a means of empowering health and happiness outcomes for people. Alumni of McGill University in Montreal, (major in Humanistic Studies, minor in Physics), Les Gobelins, l'école de l'image and L’Ecole d’Art Maryse Eloy, both in Paris (Graphic Design). Life and work experience in Europe, North Africa, Canada and the US, proficient in French. I have worked with some of the world’s most notorious companies and organizations on projects spanning art, education, retail, and technology. I was also a co-Founder and the first President of the non-profit art collective Transit Système in Paris, France. And I have been creating interactive digital experiences since 2004. Creative. Marketing. Product. Business.
United States
New York
Government Administration
Adobe Photoshop, Creative Direction, Creative Strategy, Content Strategy, Brand Awareness, Branding & Identity, Advertising, Photography, Project Management, Art Direction, Digital Media, Social Media, Social Media Marketing, Corporate Identity, Graphic Design, Illustration, Typography, Fashion, Contemporary Art, Art
Experience
Founder and CEO
Lyfecoin
United States
The incentivized way to get healthy with habits. Designed, built and published the brand, marketing, platform, and apps. www.lyfecoin.app. Project ongoing. The Habit Tracker, Lifestyle and Wellness platform. 2018 - current.
Freelance Creative / Art Director
Michael Kors, Avon, +...
NY, CA, Tunis, and Paris
Clients in the fashion, beauty, telecommunications, and art Industries, including Louis Vuitton, Louvre Museum, and Tunisiana, and in-house at Michael Kors and Avon. Development of corporate identities, and brand and product-launch campaigns; oversight of creative teams, and photo and video production.
NYC Parks Worker
NYC Department of Parks & Recreation
New York, United States
Stationed with the Information Technology and Telecom team, focused on digital transformation projects. I crafted business requirements documents, information flow charts, user stories, wireframes, data table hierarchies, and presentations but was never hired into a real role or appropriately paid for my work.
Advisory Board Member
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Advisory board member to two startups in the technology space, and council to two non-profits.
Instructional Design, Blueprint, Global Business Marketing
Menlo Park, California, United States
Promoted. Facebook ad and business products education, external.
Content Developer, Blueprint, Global Business Marketing
Menlo Park, California, United States
Facebook ad and business products education, external.
Program Manager, Ads and Business Platform
Menlo Park
Facebook ad and business products education, internal. Onsite with TEKsystems Digital
Senior Art Director
Kettle
SF and NY
Clients in the accessories, fitness, electronics, and SaaS sectors, including Persol, Ray-Ban, Sunglass Hut, Aldo, TSI, and in-house at Apple. Led the development of content and campaign creative, across digital, social, print, and experiential, and in collaboration with partner teams (brand, marketing, education, engineering). Mentorship of designers.
Art Director
Publicis Groupe
Paris, France
At Publicis EtNous, Publicis 133 Clients in the fashion and beauty sectors, including Hermès, Lancel, L’Oréal, and Lou. Assisted in the ideation and production of advertising campaigns. Collaborated with art buyers to manage production details for campaign realization, supervised a team of junior designers.
President & Co-Founder
Transit Système
Paris, France
Transit Système was the vision of 7 artists and producers making their debuts into the art scene in Paris in 2009. Together we created a structure that developed marketing and sales initiatives to support emerging artists. As elected president of the collective I developed the mission statement, structured roles and organisational processes, established partnerships with art fund entities and with other collectives, and led the production of all events.
Art Director / Graphic Designer
CSUPER
Paris, France
Clients primarily in the arts industry and non-profits, including the Louvre Museum, the Geode, the City of Sciences and Industry, the Accor Foundation. Corporate identities, brand analyses, print and digital assets and campaigns, web design, and photo production.
Education
GOBELINS Paris
Graphic Design
Design and visual communications studies. French language-based education, in Paris, France.
McGill University
Major: Humanistic Studies, Minor: Physics
Main focus: Philosophy of People and Societies, Philosophy of Science, Art History, Math, Physics. Some Psychology, Anthropology, Architecture, Chemistry. English language-based education, in Montreal, Canada.
Liz B.'s Contact Information
Phone
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