Liza Wick

Providing strategic guidance to an experienced team of professionals who are dedicated to providing premium optical and hearing care through our 51 cilinics across Sri Lanka.

Oversee the strategic direction of Tailor Skincare.

Develop, co-ordinate and implement Rembrandt's marketing activities for the divisions of Direct to Consumer and Wholesale.

I am responsible for the successful performance of the Institute domestically and internationally. • Develop and oversee B2B & B2C marketing campaigns from start to finish (using multi-channel platforms such as SEM, Social Media, Radio, EDMs, print & digital advertising.) • Manage vendor relationships (designers, printers, videographers, IT, writers & creative agencies). • Write design briefs for vendors & approve output to ensure that it conveys the right message & is consistent with LCB brand guidelines. • Represent LCB during industry events & cultivate industry relationships. • Analyse marketing campaigns to determine ROI. • Create & implement search engine optimisation strategies. • Identify consumer trends, future market growth opportunities. • Manage digital and creative marketing budget. • Lecture students on Digital Marketing and communication trends.

Specializing in SEM, Digital Marketing & Social Media - Managing key B2B account relationships with Travel Agencies - Development & management of B2B & B2C marketing campaigns - Brand management & development - SEM - Managing Adwords & Remarketing platforms - SEO - Web content development to optimize searchability - Social Media - running campaigns and approving content - Identifying consumer trends, future market growth opportunities and capitalizing on them. - Budget planning for annual/monthly advertising - Designing and approving marketing collateral

- Being a point of contact to priority customers and resolving any issues that they have. - Identifying and assessing a client’s critical needs. - Identifying short and long term growth opportunities. - Presenting business opportunities to prospective clients. - Maintaining tight budget control over expenditure. - Forecasting and tracking key account metrics. - Keeping up to date with market trend and competitor activity. - Closely liaising with the marketing team about campaigns. - Collecting and communicating customer requirements to all necessary departments. - Providing technical customer support as necessary. - Conducting regular Business Reviews with customers and suppliers. - Responding to client communications or queries. - Networking with business partners and customers. - Monitoring the effectiveness of any marketing campaigns.

Consulted on best social media strategy for the sensitive choice programme. Implemented Facebook advertising and recommended appropriate strategies based on their limited budget.