Elizabeth Acevedo-Taylor

• Assist the Vice President of Marketing in executing strategic marketing plans aligned with the C.C. Creations brand and business objectives. • Lead the creation of marketing content across digital platforms, paid ads, signage, print collateral, photography, videography, and social media. • Collaborate with the VP of Marketing and Brand & Communications Coordinator to align the marketing calendar with annual events, promotions, and sponsorships. • Coordinate with the marketing team to plan and execute sponsorships and special events. • Partner with Human Resources to support recruitment and retention through content creation and employee engagement initiatives. • Design platform-specific digital ads to maximize performance and audience engagement. • Work closely with sales leadership and account executives to develop targeted marketing content tailored to customer needs and markets. • Maintain and update the company website using WordPress (Cornerstone), including design, layout, and content optimization. • Monitor emerging trends to identify new digital media opportunities. • Develop pre- and post-campaign reports analyzing social media performance, campaigns, and special events. • Manage content across five social media channels while maintaining a cohesive brand voice and identity. • Identified a gap in customer-focused storytelling through trend and competitor analysis and launched Customer Spotlight profiles to strengthen relationships, capture authentic content, and boost brand loyalty. • Pitch, develop, and produce short-form video content for digital platforms and the company website. • Write short-form copy for social media and website content. • Brainstorm, design, and execute both organic and paid media campaigns. • Edit video content including motion graphics, sound design, and color correction. • Plan, capture, and edit photography for marketing materials, publications, and digital campaigns.

• Deliver photo and video content for brands, businesses, and individuals while managing all aspects of freelance operations. Blend creative storytelling with marketing insight to produce engaging visuals that support brand growth. • Photography and videography for branding, events, products, and lifestyle content • Creative direction, planning, and shoot execution • Photo and video editing for marketing and social media use • Client communication, contracts, pricing, and invoicing • Social media marketing and portfolio management • Project management from concept to delivery

• Served as copywriter on the CDP team, developing media pitches focused on oral hygiene and overall health and wellness. • Built relationships with journalists, reporters, and writers to secure media coverage for company dentists. • Coordinated with news outlets to arrange live segments and schedule interviews via Zoom, Skype, and phone. • Developed talking points and communication guidelines for doctors and public-facing representatives. • Wrote press releases for major company announcements, including partnerships, affiliations, and new office openings. • Partnered with the brand manager to ensure marketing timelines and deliverables were met for new office launches. • Conducted weekly one-on-one meetings with marketing team departments to track progress and maintain alignment. • Acted as project coordinator for multi-location office launches across Texas, Georgia, and California, organizing marketing efforts from billboard signage to website design. • Supported brand specialist and project coordination initiatives while assisting with event planning and administrative responsibilities. • Collaborated with the CEO and co-owner to develop and execute social media strategies for their personal digital platforms.

• Managed the Corpus Christi Athletic Club’s digital presence, including website (Squarespace) and social media platforms. • Led multi-platform social media campaigns across LinkedIn, Facebook, YouTube, Twitter, Instagram, and Snapchat. • Analyzed campaign performance and provided strategic recommendations for optimization. • Designed and produced monthly newsletters using Adobe InDesign. • Captured and edited photography and video content using Canon DSLR and Adobe Creative Suite. • Collaborated with graphic designers and leadership to promote new programs and events. • Developed and published content to strengthen online presence and audience engagement. • Served as in-house photographer, videographer, copywriter, and assistant graphic designer.

• Applied AP Style writing across print and digital newsroom content. • Assigned coverage and coordinated reporters for campus news, events, and feature stories. • Conducted interviews with athletes, officials, and key sources for news and feature coverage. • Designed and produced the Del Mar College newspaper using Adobe InDesign. • Mentored new reporters in news writing, interviewing, and photojournalism techniques. • Met strict editorial and print deadlines while coordinating with production schedules. • Assisted the Editor-in-Chief and advisers with editing, proofreading, and layout placement. • Managed website (WordPress) and social media platforms to support publication visibility. • Led weekly press meetings to onboard new reporters and review upcoming coverage. • Traveled to collegiate journalism conferences nationwide to develop writing, reporting, and photojournalism skills. • Earned 1st Place Media Kit at the Texas Community College Journalism Association conference at Baylor University. • Received Honorable Mention for my hunting column at the Texas Intercollegiate Press Association Conference.

• CPR and First Aid certified, demonstrating strong emergency response and safety awareness. • Responded effectively to distressed patrons, using quick decision-making and calm problem-solving under pressure. • Led weekly in-service trainings to reinforce lifesaving techniques, teamwork, and preparedness in and out of the water. • Managed opening and closing duties, ensuring facility readiness, safety checks, and operational efficiency. • Handled register operations, including processing payments, balancing drawers, and maintaining financial accuracy. • Maintained cleanliness of the facility through routine inspections and sanitation, promoting a safe and welcoming environment.

• Demonstrated excellent customer service to help increase business revenue • Educated myself and guests in product knowledge • Handled cash and credit transactions

• Educated customers in product knowledge. • Communicated with guests and built relationships with those on the sales floor. • Handled cash and credit transactions.