Liza Rau

• Led a team of direct reports on integrated marketing strategy for #1 Account in NAM, driving direction on seasonal marketing activations including: - Tier 1 Marketing Campaigns featuring Icon Level Athletes (Patrick Mahomes, Candace Parker, Trinity Rodman, Damian Lillard, Donovan Mitchell) in above the line TVC + full funnel marketing to drive brand awareness + conversion leading to +229% lift in sales - In-store Experiences focusing on branded shops-in-shops + incremental programmable spaces with retail concepts + seasonal launch zones for enhanced consumer journey - Digital Strategy driving awareness, traffic, + conversation on eCom and in-store traffic - Field adidas Brand Specialist strategy to increase brand conversation with consumers at retail + educate staff on product tech + benefits leading to higher rates of product trial and conversion • Set the strategic direction for seasonal marketing calendar, ensuring cross-functional alignment with product merchandising, business units, sales, + account • Developed future WC26 integrated marketing plans across co-branded campaign, in-store, digital, experiential activations across multiple phases of key product rollouts • Led a team of direct reports guiding their development by setting seasonal goals, defining priorities, providing coaching, and fostering motivation • Implemented innovative methods to increase consumer desire, create awareness, and drive traffic through PR and editorial partnerships, athlete publishing (Professional, NIL NCAA, NIL Highschool), and the amplification of brand moments (NBA All Star, WNBA All Star, NFL Super Bowl, Little League, Boston Marathon, Start of Professional League Seasons).

• Developed and executed Account Marketing Strategy for the Fashion Channel for 14 consecutive seasons, yielding double-digit sales growth across 700+ accounts in 4 separate tiers of product distribution segments • Led + executed omni-channel marketing strategies – story narrative development, campaign + toolkit creation, experiential activations, retail + in-store, digital, PR, eCom for Key Boutiques + Urban Specialty accounts including Nordstrom, KITH, Undefeated, Concepts, Nice Kicks, Social Status, Shoe Palace, Jimmy Jazz, WSS, + more. • Managed $10MM marketing budget, identified areas of opportunity to support sales growth and ensure optimized ROI • Activated top tier product stories to create marketing awareness, brand heat, and sell-thru for top tier products including YEEZY, Ivy Park, Pharrell, 4D, Boost, and key adidasOriginals + Sports Performance models • Activated, influenced Key Cultural Moments including Coachella, All Star Weekend, Art Basel, Hispanic Heritage, Super Bowl • Launched “Shop Ambassador” NYC + LA consumer centric program focused on trend insights, product input, & grassroots activation helping contribute to brand increase of NPS score • Lead + influenced cross-function partners in marketing strategies: sales, merchandising, brand marketing, retail marketing, business development

• Led the development and implementation of integrated marketing strategy for #1 brand priority account supported by the largest account marketing budget in the North America • Developed DSG 2016 Strategic Business Plan focused on optimizing product assortment, maximizing financial contribution, leveraging marketing activation, & enhancing brand presentational excellence • Contributed to a 2% account market share lift in key category with expansion of online & in-store presence in SS15 • Executed brand strategy initiative focused to dominate soccer in 600 doors with premium brand presentation in SS15 • Created digital media campaigns ensuring strategic alignment & optimal account partnership, resulting in 70% sell-though in the first 8 weeks of launch in SS15 • Influenced & built relationships across the global matrix, working with a diverse cross-functional team, leading them in planning and execution of seasonal marketing plans

• Assisted in the creation of the adidas America 2015-2017 Strategic Business Plan, working side-by-side with Senior Brand Leadership including North America GM, Brand VPs, & Business Units Directors • Performed ROI analysis to implement a tiered structure of high performance regions in the Sporting Goods channel to optimize the portfolio of marketing investments in key areas of sales saturation • Implemented a holistic cross-functional process to manage budget investments & marketing activations for key accounts Built strategic plans & execution of marketing activations for the Department Store & Family Footwear channels to maximize sell-through at retail • Created strong relationships with key executives on joint marketing initiatives including in-store, digital, OOH marketing

• Managed product life cycle for over 1,000 FTW articles per season by leading creation, inventory planning, & cost oversight • Increased margin by identifying cost savings opportunities; reduced SMU development costs by 65% during the FW13 season • Ensured Go-To-Market strategy was achieved & Sports Marketing investment was maximized by optimizing brand exposure across promo needs for key NFL, NBA, & NCAA assets

• Assisted Trade Term Leadership Team on updating Trade Term Policies for all customer partnership agreements • Led channel account market research on consumer decision process, pricing conjoint analysis, & behavioral characteristics • Performed analysis to determine implications of data & developed presentational material to explain key findings

• Defined and executed strategies to drive brand awareness of Viking Football • Planned and organized athlete campus tours for Football recruiting visits • Contacted and tracked response rates of Football recruits nationwide • Assisted coaching staff with team events

• Developed & executed marketing strategies aimed at increasing brand awareness of Portland State Athletics • Supported marketing team in game day operations for sports including Football, Basketball, & Volleyball • Assisted in the leadership of PSU Student Group

• Managed professional networking events with financial professionals focused on educating students about industry development paths and opportunities • Led and organized chapter meetings with leadership team and chapter members • Created marketing material to generate awareness for the student base and recruitment of new members to the chapter

• Sped up the sales process by cutting average completion time of portfolio analyses by 50% • Conducted asset portfolio analyses summarizing ROI, investment risk, & asset reallocation opportunities • Designed a new client portfolio analysis template for a strategic comparison of current & proposed investment holdings

• Top Tier Seller - Highest Rank in Sales Volume • Top Departmental Annual Personal Trade • Personal stylist for for high-end clientele • Established long-term relationship with personal customers (highest rank in department) • Shift leader