liz mathews

qualitative research strategist and moderator

About

Unique, powerful combination of marketing, business development, and consulting expertise in both large corporate and small entrepreneurial environments. Especially adept at initiating and nurturing strong client relationships. Significant experience as P&G marketer, entrepreneur and consultant, helping companies develop more competitive strategies and efficient marketing plans based on superior customer and competitive insights. Consistent track record of building organizations and delivering strong profit and revenue growth, primarily in the healthcare sector. Exceptional leadership ability, emphasizing clearly defined objectives, crisp decision-making, unambiguous communication, and skill in motivating others.

Country

united states

City

cincinnati

Industry

market research

Skill

market research, marketing strategy, strategy, strategic partnerships, competitive analysis, leadership, marketing, business development, market analysis, crm, management, competitive intelligence, entrepreneurship, pharmaceutical industry, strategic planning, new business development, segmentation, consulting, market planning, marketing research, business strategy, selling, healthcare, business planning, management consulting, mergers and acquisitions, start ups, product launch

Experience

qualitative research strategist and moderator

ipsos in north america

2014-1 - Present · 12 yrs 9 mos

Partnering with North American and Global clients to develop breakthrough insights that grow their businesses. Specializing in consumer products goods, healthcare and technology.

senior consultant

brand ubiquity, ltd

2008-1 - 2013-12 · 6 yrs

Helped marketing organizations streamline their processes, strengthen their leadership, and maximize their resources to efficiently and consistently drive superior returns on their marketing investment. Worked primarily with healthcare clients.

president

e.a mathews & associates

2006-1 - 2013-12 · 8 yrs

Independent marketing consulting practice.

vice president client services

advera health analytics, inc.

2011-8 - 2013-7 · 2 yrs

Business development lead for start-up health informatics company. Advera Health Analytics, Inc. improves patient safety and reduces systemic healthcare costs through the comprehensive analysis of real world outcomes data.

chief executive officer, co-founder

medpredict market research

2006-1 - 2011-12 · 6 yrs

Co-founded and led marketing and business development functions for a boutique competitive intelligence and market research agency specializing in upstream pharmaceutical compounds.