elizabeth laperch

Hired as a management intern during the summer of 2010 and the winter of 2010-2011 to assist the CFO in developing job descriptions, implement new automobile dealer ADP systems, develop process and procedures for this new franchisee. Accomplishments include creating job profiles for the new system including but not limited to documentation of how to use the system as well as job aides for employees. As part of the management trainee role was responsible for all system related issues for all employees. Due to the leadership role in implementing the system was able to develop strong interdepartmental team participation which was a key to the success of the project.

 Develop strategic marketing plans and assist in the increased recognition of a newly developed brand  Create and manage all content and design for the Crius Solar website  Execute and manage a weekly email which yields an impressive 50% open rate that includes both executive level and internal employees showcasing programs developed as well as provide materials to support these plans  Design, draft and secure approvals for all customer-facing communication  Spearhead the development of executive-level thought presentations including external programs and consumer-facing blogs  Produce reports to identify key insights for executive management  Instrumental in creating Crius Solar’s testimonial program as well as assisting in the launch of a robust referral program, ShineOn!

* Responsible for helping to develop and execute all direct and e-commerce marketing campaigns * Assisting with traditional media such as radio, TV, and newspaper * Analyze monthly website traffic and create trending reports. * Develop and present monthly Sales Department trending reports. * Perform strategic analysis of all measurable marketing campaigns.

* Sell residential solar systems * Closing deals and signing contracts over the phone * Utilizing online tools and creating preliminary design evaluations to develop an initial system design. * Generating custom solar proposals for clients * Analyze customer’s current and projected electrical usage and ROI over term of the contract * Communicate and assist with the channel partner until job completion * Logging all communications with customers in CRM database

*  Manage all communications by being the liaison between the internal team and Independence Associates *  Support sales staff by providing market trends, forecasts, new product information; relaying customer service requests and inquires *  Assist in the creation of any of the marketing materials *  Act as a liaison between the sales team and various marketing and sales channel stakeholders. *  Develop and manage monthly sales promotions within a budget to drive increase sales volume *  Lead a weekly call with a group of independent associates to help increase lead volume by 30% through development of materials and promotions

*  Oversee and coordinate all marketing, promotions, and activities for two brands *  Work with internal teams to improve both customer and independent associates communication *  Create executive level marketing presentations, webinars and email campaigns supporting two brands *  Manage email campaigns to support the sales lifecycle as well as attract more customers through promotional emails and cross-selling through other products *  Collaborate with the sustainability team to develop a charitable program called SunPlusOne *  Monitor, review, and produce regular reports to identify all marketing activities and results *  Assist one of the brands with their biggest annual event with more than 2,000 attendees by developing new content and materials for the independent associates to use in selling to customers *  Develop strategic marketing plans including the execution of programs to increase lead volume and sales *  Produced both a customer welcome kit and trade show kit for independent associates to use at events which increased lead volume by 54%

Activities and Societies: Habitat For Humanity, Finance Association