liz kasian

* Customer development study (as a team on a project basis). * Completed: * In-depth interviews with a target audience * Customer preferences analysis, revealed conscious and non-conscious choice factors * Analysis of key product characteristics driving purchase decisions * Stop-factors analysis (customer pains and concerns) * User jobs analysis * Competitive environment analysis * User persona analysis and target audience segmentation * Developed customer quality criteria rating

* Marketing agency for startups & SMB, in-house marketing team on demand. * Managed up to 5 marketing teams concurrently * Maintained marketing strategies month by month * Provided day-to-day client support and communcation * Managed offline/online marketing activities * Conducted negotiations for partnerships

* Non-commercial educational project for teenagers. * Partners: Grammarly, BBDO, Petcube. * Event-planning * Recruiting, team management * Content writing

* Content marketing strategies, blogs, and in-house content marketing departments from scratch; * content funnels development with full responsibility for the KPIs (leads, traffic, retention) taken. * Completed: * Hired, guided, and supervised remote/in-house writers teams, handled content editing * Conducted market researches, customer discovery projects (TA interviewing, user profile analysis, segmentation, revealing customer preferences and behavior) * Developed user personas (based on previous research) * Developed content marketing strategies and content flows * Formed hypotheses for A/B testing to improve target audience engagement * Conducted digital communication channels review and adjustment * Built up an educational system for content writers from scratch * Amended and updated guideline system for content marketing process * Handled client support and communication