Liz Hartley

Good Reason is an early-stage VC firm investing in audacious founders reimagining new paradigms for how we’ll work, live, and thrive. We’re high conviction investors backing bold ideas at the pre-seed and seed stage in the essential economies that underpin humanity: work, health, wealth, learning, community, and security.

Red Swan is a seed stage venture fund built and run by operators. We back bold founders reshaping culture, technology, and systems - fueled by grit and grounded in personal experience We are focused on founders who are looking for honest friends who've been in the trenches, and navigated their way to building outstanding businesses at scale. Red Swan portfolio has 15 unicorns, including Coinbase (exit), Scopely, Warby Parker, Oscar, SeatGeek, ID.me, Hinge, Harry's, VTS, snapdocs, Juniper Square, Guideline, Bowery, Cabify (exit), Matterport (exit), Modern Meadow, Dia & Co, Brightweel, Bread, Amino, and Even.

Angel investor in early stage start-ups that build for scale into venture/growth stage companies. Partnering with visionary founders expand their reach, amplify their impact, and build a better world in areas like Work, Wellbeing, Sustainability, SaaS, Marketplaces, and Consumer Internet.

Broadscale's mission is Disruption for Good, backing breakthrough businesses building the infrastructure for resilient, intelligent, and scalable energy and digital systems. Broadscale invests in the most promising market-ready innovations, bringing new investment models and network partnerships to transform traditional industries in a positive way.

Built and scaled Ginkgo's pandemic startup during COVID to deploy affordable nationwide testing at K12 schools. Launched in 2020, growing to $200M revenue in 2021 and $350M in 2022. Ginkgo IPO'd in 2021. Pivoted the business to biosecurity. Ginkgo Bioworks uses the most advanced technology on the planet—biology—to grow better products. The company’s cell programming platform is enabling the growth of biotechnology across diverse markets, from food to fragrance to pharmaceuticals. Ginkgo is also actively supporting community health and biosecurity efforts, domestically and internationally

Mentor and Advisor to startup founders at betaworks' startup and VC programs.

Mentor and Advisor to "Future of Work" EIRs @ Humans in the Wild incubator.

Founding Partner of the Creator Fund, WeWork’s first early-stage venture capital fund - investing in transformative companies driving the future of work, building and construction technology, WeWork's business model, supply chain, and exceptional WeWork members. Partnered with WeWork Labs to launch platform capabilities for portfolio co's. Co-launched WeWork's Food Labs accelerator program.

Built operational solutions to deliver hypergrowth at scale, leading to 2X annual revenue growth @ $1Bn, ramp from 3K to 12K employees, and new market entry (40 countries, 20 to 100+ cities). Led acquisition of Naked Hub ($400M). Built cross-functional capability for M&A integrations.

Managed key parts of growth, strategy, operations, product, and business development for Beats' brand portfolio at $1Bn in revenue. Led operational integration of Beats by Dre, and supported sell-side of Apple's acquisition. Restructured corporate and operating functions. Redesigned Beats'​ product development across Product, Engineering and Operations functions. Set up Beats as business line within Apple. Redesigned and scaled Beats' automative business from $2M to $25M in 6 months.

GM for D2C business. Launched revenue and channel growth initiatives for Beats' global e-commerce, brick-and-mortar stores and store-within-store retail partnership model. Managed P&L and 30 person team.