Liz Gorbunova, MBA

Primarily responsible for securing and optimizing existing sales channels, particularly through our Retailer network, by effectively managing Retail, Commercial & Insurance Finance. Oversee cooperation with key partners, Retailers, Corporates and Insurance partners, developing long-term strategies and ensuring a collaborative & mutually beneficial eco-system. Additionally, I propose and implement organizational and process improvements across functions to enhance internal operational efficiencies and reduce costs. Develop and manage incentive schemes, both in retail and commercial finance, and work closely with the National Sales Company (NSC) to establish joint targets and KPIs (such as retention, penetration, and used car values). Coordinate with the NSC on sales promotions and monitor market performance, taking necessary actions to meet targets and resolve performance gaps. Integral to my role as well is leading market intelligence and local product planning, including pricing strategies and the launch of new products, ensuring feedback to central functions, fostering strong relationships with HQ. Key focus on Used Car Management, strategies on second-life financing as well as a strategic path to white-label financing opportunities.

Full responsibilities for the Nissan export business unit and management of 45 national sales companies and dealers across sub-Saharan Africa. Development and implementation of a clear road-map to achieve the company strategic direction. Key deliverables include overall volume and profit target achievement as well as network and footprint expansion strategy and implementation.

Responsible for the Toyota passenger car strategy and product launches in the UAE. Strategic Product Planning: Managing the development and implementation of strategic product plans for assigned Toyota passenger models in support of sales, profit, and brand objectives. Supports the development of strategic briefing communications for consumer audiences (brand and retail). Co-ordinates with Sales Operations in developing incentive tactical campaigns in support of sales, profit and the brand. •Market intelligence and consumer research •Competitor pricing analysis •Lifecycle management and Product positioning

In this role, I project manage all support functions relevant to the Toyota Retail network. My core role is developing strategic sales campaigns that aim to drive showroom traffic, as well creating as incremental sales opportunities. I offer key input into the strategy on route-to-market execution of all sales promotional activities. Stock management is also a pivotal role of my portfolio.

Studying part-time.

Accountable for ensuring the delivery of commercial and performance goals across all managed markets. Key outputs: Profit achievement/ improvement plans, marketing & brand plan, growth strategy plans, people resource planning, optimum route-to-market execution plans, financial planning, forecast and demand planning •Sales target growth of up to 40% of premium Land Rover units across 9 SSA markets •120% target achievement of Jaguar sales within the first year of launch •Responsible for $40m revenue target, $6m VM budget and $1m FM budget •Develop 5 year growth strategies with importers •Stock management •New importer appointment, setup and network strategy development •People management

•Regional sales target achievement of 3000 units per annum •Develop business relationships with importers •Develop, execute and measure sales campaigns •Implementation brand corporate identity and measure standards •Market visitations and high profile customer engagement •Stock management •70% sub-Saharan and international travel

•Develop relationships with corporate clients and government departments for fleet purchases, first order realised for R2.4m •Achievement of government and corporate accounts sales target •Actively prospect, develop and grow new strategic accounts •Relationship management with fleet and government clients •Facilitate unique customer requirement for custom modifications

•Develop and implement sales reporting standards •Sales growth of 70% of target achievement, exceeding expectations within just 9 months of launching in South Africa •Develop and implement incentive campaigns. Managing dealer targets and dealer pipelines. Dealer site visitations Dealer claims processing and incentive payouts.

• Compile monthly reports on New and Used vehicle sales • Report on CSI results and compile reports • Assist Regional Managers with info on dealers and order intake • Conduct market analyses for management to assist in decision making • Assist Management with presentations

Thesis was based on Impact of Country Risk on sustainability of MNCs. Nominated to partake in Gordon Institute of Business Science (GIBS) Accelerate program which offers practical training on transitioning new managers into their roles.

Triple major in Marketing, Advanced Business Management and Investment Finance