Olivia Allen

Senior Influencer & Events Executive @ PrettyLittleThing.com

About

Brand Experience Producer with 8+ years’ experience working across fashion, beauty and lifestyle, including in-house roles at PrettyLittleThing and Beauty Bay.I focus on creating and delivering brand activations, influencer events, press launches and pop-ups that feel culturally relevant and considered. I’m used to taking projects from early idea through to on-the-ground execution, balancing creative thinking with the logistics to make it all actually happen.

Country

United Kingdom

City

Wilmslow

Industry

Events Services

Skill

Experiential Marketing, Brand Activations, Event Production, Brand Experience Production, Creative Strategy, Negotiation, Communication, Event Management, Stakeholder Management, Team Leadership, Social Media Marketing, Leadership, Influencer Marketing, Copywriting, Writing, Fashion Writing, Web Content Writing, SEO Copywriting

Experience

Senior Influencer & Events Executive

PrettyLittleThing.com

2024-10 - 2025-9 · 1 yr

Manchester, England, United Kingdom

Influencer Executive

PrettyLittleThing.com

2023-4 - 2024-10 · 1 yr 7 mos

Manchester, England, United Kingdom

Influencer Coordinator

PrettyLittleThing.com

2020-10 - 2023-4 · 2 yrs 7 mos

Manchester, England, United Kingdom

Senior Copywriter

PrettyLittleThing.com

2018-3 - 2020-5 · 2 yrs 3 mos

Manchester, Greater Manchester, United Kingdom

Led a copy team producing high-volume product and marketing content. Collaborated with SEO to boost rankings and traffic. Introduced workflows that increased content output significantly. Mentored junior writers to improve quality and cohesion.