Livia Tasinaffo de Melo

Senior Product Manager @ Centro Universitário FMU | FIAM-FAAM

About

I lead and drive product, innovation, and strategic initiatives focused on building and scaling solutions that generate measurable business and user impact. My work spans the full lifecycle of initiatives, from opportunity identification and problem framing to solution design, execution and launch. I collaborate with cross-functional teams across product, technology, design, and business to align user needs, technical feasibility, and strategic priorities. I take a structured and analytical approach to decision-making, breaking down complex problems into clear hypotheses, evaluating evidence, and prioritizing initiatives based on expected impact and feasibility. My approach is highly data-driven, combining user insights, market signals, and performance metrics to guide execution and experimentation. My background in marketing, sales, and innovation strengthens my ability to connect market dynamics with product opportunities and translate them into scalable solutions that drive growth and engagement. I am fluent in Portuguese and English, with advanced proficiency in Korean. My international background, shaped by experiences across different countries, educational systems, and cultural contexts, has strengthened my ability to operate in ambiguous environments, where priorities shift, information is incomplete, and decisions require structured reasoning under uncertainty. I hold a Master’s degree in Business Administration and Management from ESPM, with a focus on marketing and international business. I am passionate about solving complex problems, continuous learning, and building impactful solutions across industries.

Country

Brazil

City

São Paulo

Industry

Market Research

Skill

Edtech, Product Development, Product Management, Project Coordination, Machine Learning, Deep Learning, Natural Language Processing (NLP), Big Data Analytics, Python (Programming Language), Digital Transformation, Critical Thinking, Problem Solving, Interpersonal Skills, Lifelong Learning, Cross-functional Team Leadership, Presentation Skills, Strategy, International Sales, Leadership, Marketing

Experience

Senior Product Manager

Centro Universitário FMU | FIAM-FAAM

2025-8 - Present · 1 yr 2 mos

São Paulo, Brazil

Product Manager Pleno

Centro Universitário FMU | FIAM-FAAM

2024-5 - 2025-8 · 1 yr 4 mos

São Paulo, SP

▸ Development and launch of new educational products. ▸ Backlog management and initiative prioritization. ▸ Facilitation of Agile ceremonies (daily stand-ups, planning, review, delivery tracking). ▸ Coordination of cross-functional teams. ▸ Strategic partnerships with Coursera and Rocketseat. ▸ Market analysis, trend identification, and user behavior research. ▸ Implementation of digital solutions for retention and engagement.

Engagement Manager

Aceleradora 10X Digital

2021-6 - 2024-5 · 3 yrs

São Paulo, Brazil

▸ Strategic growth planning for companies and startups. ▸ Structuring and monitoring of over 250 projects. ▸ Oversight of more than 200 simultaneous initiatives. ▸ Creation of over 300 KPIs and performance metrics. ▸ Participation in projects achieving up to 40x revenue growth. ▸ Support in investment rounds (pitch decks, market analysis, financial projections). ▸ Timeline management and delivery tracking using Agile methodologies.

International Sales Marketing Manager

NAROO CEM CO., Ltd

2018-11 - 2020-1 · 1 yr 3 mos

Seoul, South Korea

Conducted market research to identify potential markets for NAROO products. Developed strategies to enter into new markets and established distribution channels in different countries, such as Brasil, Portugal and United States Coordinated content development for social media and managed social media accounts for Brazil, Portugal and United States

Marketing Manager

Globs Inc.

2017-7 - 2017-12 · 6 mos

Seoul, South Korea

Developed partnerships with educational institutions abroad, such as Universidade de Nottingham Ningbo China, Full Sail University and Maine University, Orono High School. Managed social media accounts and developed marketing strategies in the Korean Market.

Sales Marketing Assistant

EC21

2015-8 - 2017-5 · 1 yr 10 mos

Seoul, South Korea

Assisted medium and large Korean companies to enter into Brazilian and North American Market. Investigated legal requirements for export from Korea to targeted countries. Researched for potential international clients and assessed opportunities for sales.

Education

ESPM

Business Administration and Management, General

2023-8 - 2025-7 · 2 yrs

Master's Degree in International Management

Centro Universitário FMU | FIAM-FAAM

Artificial Intelligence

2025-8 - 2027-12 · 2 yrs 5 mos

The Associate Degree in Artificial Intelligence at FMU is designed to prepare professionals to develop and apply AI solutions across industries. The curriculum combines theory and practice in areas such as Machine Learning, Deep Learning, Natural Language Processing, Big Data, Cloud Computing, Robotics & IoT, Generative AI, and Cybersecurity. The program emphasizes interdisciplinary projects, active learning, and market-driven methodologies, preparing students to work in sectors like healthcare, retail, finance, manufacturing, and beyond.