Shin Liu

(A cabinetry manufacturer based in the U.S. focused on large-scale kitchen remodeling and wholesale distribution) • Oversee inventory control processes using NetSuite and WMS, ensuring stock accuracy and alignment with production schedules. • Drive cross-functional coordination by maintaining master data and improving inventory visibility across inbound and outbound workflows. • Contribute to demand forecasting and replenishment planning through basic data analysis and trend monitoring to inform purchasing decisions.

(Integrated marketing agency specializing in e-commerce advertising, social media marketing, and brand growth strategies.) • Secured contracts with global brands such as Carl Zeiss, Entegris (TSMC supplier), and Cathay Pacific, contributing to NT$ 1.5M+ in first-year revenue and achieving an average campaign ROI of 250%. • Executed SEM and retargeting campaigns using Meta Ads Manager, Google Ads, and UTM parameters in GA. Improved cost efficiency by reducing CPC

(Provided digital growth and lead conversion strategies for businesses by building websites and membership management systems.) • Led SEO optimization and website development using Asana to manage marketing schedules, achieving top 3 Google search rankings and increasing inquiry rates by 250%. • Designed implementation plans for SaaS-based eCommerce and CRM systems, enabling member tracking and audience segmentation. Improved email open rates to 37% and enhanced customer repurchase rate to 40%.

(Specialized in corporate PR, brand strategy, and crisis communication, with a focus on media exposure and stakeholder engagement.) •My clients: Hong Kong Asia Miles, Genting Dream Cruises Group, Beijing iQIYI, Gogoro Inc., AEON Motor, Japan Kiss Me, etc. • Led 20+ stakeholder-facing marketing events with government, media, and partners; integrated influencers to boost engagement, generating 2.5M+ impressions and 30% favorability lift. • Managed a 5-person team overseeing 7 of B2B and B2C marketing projects. Implemented Agile/Scrum methodology to enhance cross-functional collaboration, achieving a 95% on-time delivery rate.

(Japan’s largest 4A advertising group and one of the world’s leading integrated marketing agencies.) My client: T-star Telecom • Assisted in a TV commercial campaign, bridging creative and client teams. Managed third-party production timelines and cue sheets across 10+ channels and YouTube. • Optimized ads for a promotional campaign using A/B testing, increasing CTR to 2.1%, reducing CPA by 18%, and improving ROAS to 4.2, resulting in higher qualified traffic and conversions.

(Taiwan’s top financial regulator overseeing financial policy and supervision.) • Processed public financial complaints and directed cases to the relevant regulatory departments, including banking, insurance, and securities. • Supported stock market monitoring and data consolidation; helped prepare materials for financial and political press briefings in response to media inquiries.

Graduate Supply Chain Project | Machine Learning-Based Pharmaceutical Supply Chain Planning Model – SmartOpsUs Inc. •Goal: Develop an AI-powered tool for demand forecasting, supply planning, and inventory management using machine learning. Phase 1: Data Integration & Forecasting •Integrated data using SQL and Python. •Developed machine learning-based demand forecasting models. •Future plans include N-BEATS integration for improved forecasting. Phase 2: Supply Planning & Inventory Optimization •Optimized supply planning and inventory using safety stock and reorder points. •Evaluated supplier performance based on lead time. Phase 3: Automation & Anomaly Detection •Automated forecasting and replenishment with Python. •Developed anomaly detection for demand deviations. Phase 4: Visualization & Decision Support •Used Tableau for dashboards on demand trends and KPIs. •Enabled scenario planning for decision-making.