liudmyla mochona

* Digital Performance Measurement | definition of the strategy and objectives of the analysis performed on the Internet * definition of performance indicators * development or drafting of the marking plan * implementation of Digital Analytics tools related to web analyse * setting up Google Analytics and Google Tag Manager accounts * quantitative and qualitative monitoring of online activity for identifying traffic trends Digital Performance Optimization | quantitative and qualitative analysis of visitors behavior * identification "hot" areas of web pages in Hotjar * formulation of UX optimization recommendations with using A/B Tasty * creating optimized landing pages based on using GetLandy Reporting and recommendations | development custom dashboards in Google Data Studio * publishing reports and measuring results on the Internet * reporting (weekly, biweekly, monthly, ...), presentation data intelligibly and setting up accurate dashboards

* Strategic Communication | detailed analysis of the customer profile * negotiation with customers * definition of the main objectives of the project and customer needs * presentation to the client of prototypes and solutions related to the project Project Management | planning and organization of project development processes * evaluation and management of resources, time and project risks * coordinating actions a team to developers * support and motivation the developer team * preparation of documentation and reports for the project implementation Finance | definition of the cost of the project according to the provisional estimate of the schedules for the complete realization * control the level of profitability of the project * management of the financial aspects of the contract with clients * confirmation payment and presentation documentation

* Digital Strategy | identification customer needs and presentation of web marketing audit * participation in the development of a global traffic acquisition strategy * creating and managing campaigns in Google Ads and Facebook Ads * campaign development through exclusion or adding of keywords * setting up Web Analytics tools for analysis and preparation of custom reports * development and improvement of campaign performance Project Management and Business Development | daily accompaniment of customers * monitoring and verification relays of commercial offers * validation of the new partners * project monitoring and coordination of actions with the various internal and external parties * ensuring and meeting needs and expectations of clients

Thesis « Formation instruments of ‘controlling’ the production and economic activity of the enterprise» | development of operational and strategic 'controlling' tools with concrete recommendations for implementation a controlling department at industrial enterprises

* Business Development | search for new customers via Linkedin * development of strong relationships with internal and external customers * working with the account and company managers to optimize performance * assurance of satisfaction and compliance with customer needs and expectations Development of internal processes | analysis of media market trends and competitive initiatives * research new approaches in the process of Internet traffic sales * development and stimulation of income growth

* Project Planning and Management | define project scope and schedule while focusing on regular and timely delivery of value * organize and lead project status and working meetings * prepare and distribute progress reports in Confluence * manage risks and issues * correct deviations from plans * and perform delivery planning for assigned projects Product Owner Support | support the Product Owner in managing customer expectations for project deliverables, managing stakeholder communications, and helping to implement an effective system of project governance Team Management | assist in team development while holding teams accountable for their commitments, removing roadblocks to their work * leveraging organizational resources to improve capacity for project work * mentoring and developing team members Process Management and Improvement | define and manage a well-defined project management process and champion ongoing process improvement initiatives to implement best practices for Agile Project Management