Liu Zhengyang

Drove the Binance Wallet from under 5% market share to #1 in 2 months, hitting $5B+ daily trading volume (95% dominance) and 670% growth in active users (159k addresses). Grew social media followers by 47% to 3M and community members by 280% to 74k through campaigns tailored for global audiences (including Southeast Asia). Built a Web3-focused KOL network that generated 25M+ campaign views without a dedicated budget, while addressing 4,800+ user feedback submissions to refine product workflows. Crisis Management: Handled 45+ high-stakes PR incidentsProduct Collaboration: Partnered with engineering teams to launch Binance Live/Audio Live, boosting live streamers by 500%+. Led the 0-1 launch and scaling of social platforms, hitting 6M daily active users (+43% vs. baseline) and 22M monthly actives. Recruited 5,000+ KOLs (3,000 with 100k+ followers), including top EU/MENA/SEA creators, driving a 58% transaction conversion rate. Data & Campaign Execution: Cut complaints by 350% monthly through data analysis and SOP refinements. Organized viral campaigns like Token2049 events and trading contests, resulting in 25M+ engagements and stronger project partnerships.

From 0-1, founded Bitget Insights operations/marketing.Weekly PV&UV exceeded 380,000, with a 250%+ growth after the first 2 months. Invited 42 top media, including coindesk andc cointelegraph, to join Bitget News. Recruited 600+ influencers, with 20% of KOLs converting to Bitget copy traders. Increased the number of interaction/ post of english 650% / 275% in 3 months. Established Bitget Insights creator mechanism, gaining over 8,000 copy traders to Bitget in less than 2 months. Social media and community founded with Hierarchical Management. Managed Bitget Insights branding, increasing Bitget Academy's exposure and views by 450%

Built Discord (55k+ members) & Telegram (28k+ users) communities for APENFT from 0-1, driving 40% MoM retention via AMAs, NFT airdrops, and artist events. boosting promo CTR by 23% and converting 3,800+ leads to paid users. Engineered data-driven strategies: Analyzed Discord/Telegram metrics (DAU, engagement) to optimize KPIs; tiered ambassador programs ↑UGC by 75% & moderation costs 30%. Led hybrid Web3/Web2 operations for GameFi projects: NFT tournaments + Twitter Spaces drove 55% sales & 40% retention rises via exclusive badges. Scaled SEA markets: Coordinated 12-country ambassadors (EN/CN/TH/VN) to acquire Acquired 9.6k users through a $6k airdrop, achieving 35.7x ROI, 12% paid conversion rate, and 38% next-day retention. Identified X platform NFT trends 3mo early via Dune/CryptoSlam; automated Discord bots cut task hours by 25hr/week while event participation 35%