Listianti Ramadhani

Group Brand Manager for Kopi Kenangan Indonesia (Fresh Brew), Kenangan Heritage, Kenangan Signature & Chigo x Flip - Responsible for the overall brand communication strategy of Kopi Kenangan Indonesia (fresh brew brand) and Chigo x Flip – liaising with the other marketing teams on where to position the brand in the market & sharpening the marketing communication effort to ensure share win within the market. - Managing all external communication platforms coordination of Kopi Kenangan (fresh brew) and Chigo x Flip assets, including but not limited to: social media, online & offline media, offline store, in-apps, influencer marketing (KOL), partnership, PR and BTL events - Establishing and managing brand budgets & performance specifications - Conducting & lead quantitative and qualitative consumer research (self-driven / with 3rd party agency) to measure the brand health, performance, and positioning in the market amongst competition - Plan and coordinate overall marketing & communication strategy based on the research findings together with other related marketing teams, 3rd party agencies and Business Development team - Marketing lead for brand-driven big / medium / small marketing campaigns, that include but not limited to: thematic campaign, anniversary campaign, new product launch, limited-time-offering menu launch, new merchandise, new topping, new SKU / innovation - Analysing the success of marketing campaigns and creating reports - Assisting Business Development team in new product innovation ideas & concepts, stock management related to new products launched, as well as overall new product performances - Carry out strategic end-to-end marketing and brand campaign programs to increase brand awareness, digital engagement and support sales growth - Direct report to Head of Brand & Communications

Assistant Brand Manager for Kopi Kenangan Indonesia (Fresh Brew) & Cerita Roti - Responsible for the brand communication strategy of Kopi Kenangan Indonesia (fresh brew brand), Kenangan Heritage & Cerita roti – liaising with the other marketing teams on where to position the brand in the market & sharpening the marketing communication effort to ensure share win within the market. - Managing all external communication platforms coordination of Kopi Kenangan (fresh brew), Kenangan Heritage & Cerita Roti assets, including but not limited to: social media, online & offline media, offline store, in-apps, influencer marketing (KOL), partnership, PR and BTL events - Conducting & co-lead quantitative and qualitative consumer research (self-driven / with 3rd party agency) to measure the brand health, performance, and positioning in the market amongst competition - Plan and coordinate overall marketing & communication strategy based on the research findings together with other related marketing teams, 3rd party agencies and Business Development team - Marketing co-lead for brand-driven big / medium / small marketing campaigns, that include but not limited to: thematic campaign, anniversary campaign, new product launch, limited-time-offering menu launch, new merchandise, new topping, new SKU / innovation - Analysing the success of marketing campaigns and creating reports - Assisting Business Development team in new product innovation ideas & concepts, stock management related to new products launched, as well as overall new product performances - Direct report to Head of Brand & Communications

Assistant Brand Development Manager for Cerita Roti - Co-lead the launch of Kenangan Brands' new brand portfolio, Cerita Roti - Responsible for the brand communication strategy of Cerita Roti – liaising with the Marketing & Business Development teams on where to position the brand in the market & sharpening the marketing communication effort to ensure share win within the market - Managing all external communication platforms coordination of Cerita Roti assets, including but not limited to: social media, online & offline media, offline store, in-apps, influencer marketing (KOL), partner - Direct report to Business Development Manager

As the Senior Marketing & Promotions person for ISMAYA Express & Resto Brands my responsibilities include, but not limited to: - Develop brand, content and marketing strategies for all ISMAYA Express Brands (Kopi Batavia by Djournal Coffee, Tokyo Belly Express, TPC Express & Pizza e Birra Express), Kitchenette & Publik Markette - Responsible for handling all brand communication channels, including but not limited to: in-store marketing collateral, visual merchandising and brand's online presence (including organising cross-platform content strategies). - Plan, develop, and execute both offline and online brand activations - Carry out strategic end-to-end marketing and promotional programs to increase brand awareness, digital engagement and sales - Plan, develop, and execute online campaigns & promotions - Liaise with cloud kitchen partner, graphic design, digital media, and PR team daily in managing brand’s communication / promotional materials - Direct report to Head of Marketing

- Carry out end-to-end marketing and promotional programs to increase brand awareness, traffic, and sales (directly and indirectly). - Responsible for handling all brand communication channels, including but not limited to: in-store marketing collateral, visual merchandising and brand's online presence (including organising cross-platform content strategies). - Plan, develop, and execute both offline and online brand activations, including Kitchenette's 10th Anniversary campaign, International Crêpe Day campaign, Kitchenette's Breast Cancer Awareness Month campaign, and Kitchenette Women Talk Show program. - Co-led ISMAYA Resto’s 2020 Valentine’s day campaign. The 2-week long campaign achieved its digital impressions target and contributed 14% of the total sales during the campaign period. - Liaise with graphic design, motion video, digital media, and PR team daily in managing brand’s communication/promotional materials. - Direct report to Brand Manager.

Ekrut is a curated marketplace for qualified employers and talents. Ekrut’s mission is to make hiring top talents no longer an issue, while providing talents the better opportunities they deserve. My responsibilities as a Recruitment Consultant were, but not limited to: - Develop a better understanding of the clients' company industries and recruitment needs. - Provide recruitment services to clients, from consultation, talent recommendation, to hiring. - Source talent and understand their career needs. - Brief talent about the job descriptions, compensations, and benefits. - Curate and shortlist approached talent to connect them with clients. - Conduct research and analysis to understand industry and organization-specific issues,corporate performance, compensation and rewards practices and trends, global expansions, and best practices in talent consultant. - Direct consultation to the candidate in order to give and share what is the best to do and fulfil the recruitment process until final placement. - Offering stage, follow up, negotiation process and create compensation & benefit comparison analysis in order to help both side to meet mutual understanding and cooperation. - Direct Report to Manager & Team Leader.

Represented EKRUT on a Recruitment Process Outsourcing (RPO) project for GO-JEK, focusing on the Regional Expansion Project.

- In charged of taking over content creation for the company's social media accounts and website including organizing cross-platform content strategies - Developed new social media as well as offline marketing campaigns considering the company's needs - Assisted with capturing and analyzing social media outcomes - Assisted in the distribution or delivery of marketing materials

- Assisting in the distribution or delivery of marketing materials - Providing support and ideas to social media efforts - Coming up with a new set of marketing efforts for the company - Assisting in the public relations activities

- Be involved in stock control management - Being responsible for processing cash and card payments - Balancing cash registers with receipts - Receiving, checking and storing the delivery of large amounts of stock

- Supporting editorial staffs in activities leading to publication - Summarising written materials for the company and the company's website - Uploading text and images to a website using a content management system - Compiling newsletters using web design software

- Assisting shoppers to find the goods and products they are looking for - Being responsible for processing cash and card payments - Balancing cash registers with receipts - Being responsible for the shop's day-to-day bookkeeping

Course taken at HELP Academy Malaysia