Lissette Cid

Beatbox Beverages and Chillitas

BeatBox Beverages is a Top 10 U.S. ready-to-drink brand and the #1 RTD alcohol brand in convenience stores (2024). A category-defining brand known for bold innovation, disruptive marketing, and building one of the most engaged fan communities in beverage.

+ Successfully executed end-to-end influencer, talent, and celebrity partnerships across various platforms simultaneously, handling monthly campaign budgets alongside multi-million dollar celebrity deals + Led celebrity and influencer lookbook collections, including handling contract deliverables, coordinating shoots with the content and production team, and collaborating with talent management for post-production needs, asset approvals, and seamless launch rollouts + Supported execution and on-site influencer relations at events, brand activations, and sponsored music festivals + Measured and assessed the performance of influencer marketing campaigns, utilizing listening tools like Tribe Dynamics/CreatorIQ for monthly social tracking and reporting on brand and campaign KPIs + Collaborated cross-functionally internally with Brand PR, Social, Brand Partnerships, and Entertainment Marketing teams to optimize influencer activity + Crafted clear and concise talent briefs that effectively communicated campaign messaging and goals, guiding creators to produce top-tier content aligned with SHEIN requirements and ensuring consistency with contracts and brand guidelines + Provided training and supervision to junior team members to ensure adherence to campaign timelines and deliverables

+ Ensure brand & influencer KPIs are achieved through day-to-day support of influencer marketing activities in the US. + Executed campaigns with influencers across micro, mid, macro, and powerhouse tiers on Instagram, TikTok, and YouTube. Managed the entire campaign process from start to finish, including outreach, negotiation, defining scope, alignment on timeline and deliverables, content approval, invoicing, and reporting. + Supported influencer events, such as LA showroom appointments, gifting suites, monthly mixers, activations, launch parties, influencer trips, and dinners. + Oversaw and scaled the #BoohooU Student Campus Ambassador program, managing 300+ students + Collaborated closely with external agency partner, MagicLinks, to facilitate the production of monthly dedicated YouTube hauls + Compiled comprehensive reports and recaps on influencer activities, measuring key metrics. Leveraged social listening tools, including Dash Hudson and Tagger, and implemented UTM campaign parameters and codes for reporting KPIs through Google Analytics. + Collaborated with global internal channel owners (social, paid media, e-comm, etc.) to maximize exposure of influencer content. + Built authentic relationships with existing and emerging digital influencers, fostering lasting connections between talent and the brand. + Handled day-to-day administrative duties, such as placing/tracking orders, raising POs, ensuring timely influencer payments, daily content tracking, updating the influencer database, and preparing contracts.

+ Cultivate long-term relationships with key influencers and content creators who can increase overall brand reach + Oversee, manage, and evolve TOBI’s Brand Ambassador program + Execute paid + non-paid content and partnerships as needed, from outreach to negotiation to agreement + Help lead and manage company’s influencer outreach strategy. Assume full ownership over goals, deadlines, and budgets + Spearheaded and maintained the #tobiambassador landing pages to drive monthly sales (e.g. www.tobi.com/instagram/emmaleger, www.tobi.com/instagram/taliacupcake ) + Lead daily reporting on results of social media and influencer outreach initiatives by collecting and analyzing data + Create and implement UTM campaign parameters to track social metrics and revenue using Google Analytics + Create content calendars for each ambassador to help them fulfill contractual obligations + Liaise with the buying teams to align on product pushes and merchandise priorities + Curate Influencer pick pages based on buyer’s report and what items we’re trying to push + Work alongside the social team to ensure all content created out of the Influencer Program is shared and repurposed across channels + Create captivating and engaging content for IG stories daily + Help on board and train Philippines Marketing Team as well as manage day-to-day operations

+ Research and identify social media influencers that meet Tobi’s criteria + Coordinated 500+ influencer collaborations strictly on a product gifting basis in order to drive brand awareness and create social media content + Maintain timelines for collab deliverables, coordinate product delivery, and direct organic content around brand + business goals + Assist influencers with selecting products to promote based on marketing goals + Communicate collaboration expectations and agreement with influencers + Ensure that influencer content from collaborations is passed off to creative, social, and e-commerce team. + Monitor and manage IG community by actively engaging with audiences, working closely with customer care team, and elevating any other issues to the appropriate teams. + Interact with all UGC + influencer posts that tag @shoptobi to increase engagement + Interact with posts from celebrities, third party brands, relevant media accounts to upkeep conversation + Respond to customer service inquiries regarding product, orders, shipments, returns, general questions about the brand + Understand the TOBI voice and have the ability to communicate effectively in a fun and friendly manner

+ Research and vet influencers through an extensive approval process, considering follower tiers, engagement rate, content quality, and market territory. + Support influencer programs, including daily content tracking and ensuring Tribe Dynamics and influencer databases are consistently updated. + Collect influencer and UGC content for weekly IG Story, Pixi Pretty Posts, for Pixi US + UK Instagram. + Assist in influencer gifting + monthly PR packages, including pulling products from inventory, building out PR mailers, and ensuring timely delivery. + Support the team at launch parties and experiential brand activations, capturing content for the social team to share. + Assist in bi-weekly social content photo shoots for PIXI US, PIXI UK, and POP Beauty. + Responsible for organizing and maintaining the content + production team, including pulling products, backdrops, and prepping props for content shoots. + Daily monitoring and tracking of influencer social media posts, specifically campaign posts for co-created #PixiPretties collections (e.g., Pixi x Dulce Candy, Pixi x Chloe Morello, Pixi x Weylie).

+ Actively manage instagram community by responding to all comments and engaging with similar accounts to keep conversation going + Brainstorm and pitch ideas for brand deals and campaigns. Handle outreach to brands for sponsorship and collaboration opportunities + Assist with ideas for content for each category of the blog - beauty, lifestyle, skincare, fitness, recipes etc. + Maintain Pinterest boards - create boards and pins that align with brand content. Check for dead links and update keywords and boards weekly + Film and edit content for Youtube channel + Attend events to capture content for social and blog + Collaborate with brands on social media contests/giveaways to grow following, increase engagement, and cross promote + Assist in photoshoots, both in-studio and offsite on location

+ Create social media content for the winery’s social media channels to tell customer stories and share the winery experience. + Scheduled content for social media platforms (Facebook, Instagram and Twitter, etc.) + Shoot, edit, and file photos for the winery’s marketing needs + Assisted in company on/off-site events (Wine Club, Barrel tasting, photoshoots, Pick-up parties,etc) + Increased the number of followers by actively engaging with community and clients + Monitored and replied to comments + DM inquiries

+ Developed and produced multimedia materials, including videos, photographs, and presentations, for the chapter's needs + Captured all events to create assets for chapter use and external promotion of the Alpha Gamma Delta brand at Sonoma State University + Collaborated with the Vice President of Recruitment to create, edit, and produce the annual recruitment video + Created visual presentations for weekly chapter meetings + Designed creative elements for Facebook, including event pages and cover photos, to highlight chapter events and activities + Created and managed a Tumblr page to expand the chapter's social media presence