lise kirkegaard

Managing the internal content production department supporting all marketing efforts globally. Part of defining and developing the brand identity and ensuring a consistent visual identity in the development of content for PR, CRM, SoMe, georgjensen.com and marketing assets. Scoping the Brand Studio activities and securing cost efficiencies in optimizing processes, lowering production costs and centralizing all creative development of copy, photography and moving content. Creating briefs, finding and directing talents to deliver materials in high quality supporting visual identity. Having managerial responsibility in leading, developing and motivating employees in the team.

In charge of defining, leading and scoping interdepartmental marketing intelligence needs to establish and monitor KPI's for marketing campaigns and media effectiveness across functions and markets. Keeping track of global and local research insights and market trends. Defining target groups, market sizes, relevant competitors and set baselines assess growth potential for all segments on all markets. Analyzing Social Media and website traffic and monitoring consumer psychological, social and economic trends.

Brand Manager focused within the fine jewelry and silver category monitoring sales, trends, compititors, media and market activities to support product and marketing campaign, strategy and development to drive sales to the category. Defining global and local market strategies and media mix to support sales in the product category. Managing briefs, agencies, talents and productions for marketing materials such as: on-figure, still-life and packshot images, as well as video supporting online and offline marketing efforts. Controlling budget and delivering marketing assets borh globally and locally to meet market execution deadlines.

In charge of defining and overseeing global branding, marketing and commercial campaigns and initiatives for the product categories Jewelry & Living. Planning and managing global campaign productions with different agencies and talents within defined budgets and briefs. Coordination and alignment of 360-degree marketing asset supporting commercial departments and global market needs within set deadlines. Developing and sourcing production of brand collaterals. Strategic planning of marketing calendar and budget.

Representation and counselling of photographer’s, stylists and illustrators. Coordination of photographer’s for campaigns. Client contact and responsible for budgeting, production plans and delivery. Execution of event - The Danish Royal Ballet.

Implementation of new marketing materials and packaging for BUKO in Eastern Europe.