Lise Ewins DipWSET
International Sales Manager @ Origin Wine Stellenbosch (Pty) Ltd
About
With nearly 30 years in the wine industry, I have a wealth of knowledge in marketing, sales, and brand management. My career spans roles including Marketing Manager, Brand Manager, Sales Manager, and Head of Sales & Marketing, where I’ve successfully managed budgets, crafted commercial strategies, and driven new business growth. I have a passion for public relations, new product development, and event management, including creating engaging cellar door experiences. My passion for the industry and strategic vision have consistently led to meaningful results and innovative solutions. I have in-depth industry knowledge gained through experience and industry-led courses such as: WSET Diploma, HACCP trained, Plumpton Viticulture training, CWA Diploma.
South Africa
City of Cape Town
Wine & Spirits
International Business, Sustainable Business, Commercial Management, Customer Relationship Management (CRM), Business-to-Business (B2B), Planning Budgeting & Forecasting, Wine Law, Wine Tasting, Shopper Marketing, Trade Marketing, Brand Management, Brand Equity, Food & Beverage, Strategy, Forecasting, Beverage Industry, Marketing Strategy, Customer Insight, Wineries, Negotiation
Experience
International Sales Manager
Origin Wine Stellenbosch (Pty) Ltd
Stellenbosch, Western Cape, South Africa
As the International Sales Manager for one of South Africa's leading wine exporters, I am responsible for driving the growth and expansion of our wine portfolio across key international markets, including Europe, Asia, Africa, and South America. My role involves cultivating strategic partnerships, identifying new business opportunities, and leading cross-functional teams to elevate our brand presence on a global scale. With a deep understanding of market dynamics and consumer trends, I leverage my expertise in international sales and marketing to develop tailored strategies that resonate with diverse markets. I am passionate about connecting with customers, driving sustainable growth, and ensuring our wines reach discerning consumers around the world. Through a combination of strategic planning, market intelligence, and relationship-building, I aim to further elevate the brand's recognition and foster long-term success in key regions.
Head of Sales & Marketing at Overhex Wines International
Origin Wines
Worcester , South Africa
Marketing Manager
Origin Wine
Stellenbosch
www.origin.wine
Marketing Manager
Anatu Wines
Stellenbosch, South Africa
Marketing, Sales, Brand Positioning, International Trade Fairs, NPD
Marketing Manager
HALEWOOD INTERNATIONAL BRANDS LIMITED
United Kingdom
Brand management for portfolio of Imported brands from around the world. Customer focused marketing
Education
Stellenbosch University
Industrial Psychology and Business economics
Bachelor of Commerce degree in Human Resourse Management
University of South Africa/Universiteit van Suid-Afrika
Business, Management, Marketing, and Related Support Services
Honours degree in Brand Management and Marketing
Wine & Spirit Education Trust
Wine & Spirit
Cape Wine Academy
Wine & Spirits
Lise Ewins DipWSET's Contact Information
Phone
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