Lise Asimont

• Oversaw the production of exceptional wines, collaborating with a dedicated team across premier vineyards in California and Oregon. • Championed sustainability initiatives by implementing efficiencies that enhanced profitability. • Managed long-term asset and P&L responsibilities, ensuring financial health and strategic growth for Foley Family Farms.

Founded and operates a small, family-owned wine label in Sonoma County, specializing in vineyard designate wines that have received numerous awards and honors for excellence in winemaking.

Sustainable and regenerative agricultural practices focused on improving wine quality and profitability. Sustainable vineyards and great wines.

Founded and led an independent viticulture consulting practice, advising vineyards and wineries on quality elevation, regenerative farming systems, and profitability optimization. Delivered science based vineyard strategies that improved wine quality, enhanced sustainability performance, and increased per acre returns, while providing strategic asset management guidance and operational leadership for small winery brands.

Executive owner of winegrape quality and supply strategy across California, Oregon, and Washington, spanning premium through ultra-premium programs. Partnered with Supply Chain and Winemaking leadership to align sourcing, styles, and volumes to business targets and maximize return. Lead and developed a multi-state viticulture team and grower performance programs, translating field execution into measurable quality gains. Advised executive leadership on vineyard acquisitions and portfolio positioning with an emphasis on ultra-premium asset value creation. Drove sustainability initiatives across operations and equipped winemaking and sales teams with viticultural insight to strengthen brand, quality, and commercial outcomes. Delivered the data, analytics, and KPI reporting that informed enterprise strategy, financial sustainability, and continuous elevation of wine quality.

Operational leader overseeing the performance of 2,100 acres of winegrape vineyards throughout the Pacific Northwest and coastal California, serving as a key contributor to the management of a diversified 10,000+ acre institutional agricultural portfolio in the Western U.S. Owned both financial and qualitative asset performance assessment at the vineyard level, translating analytical insights into actionable strategies to enhance returns and drive long-term asset value. Spearheaded dynamic reporting, annual business planning, and comprehensive financial modeling to support strategic development and disciplined asset management. Provided operational and viticultural leadership to all on-site vineyard management teams, optimizing performance across multiple quality tiers and price categories. Collaborated on enterprise-level strategy, operating budgets, crop marketing, and winery partnerships. Served as the lead viticulturist for new property acquisitions and played an integral role in the ongoing strategic evaluation of institutionally funded agricultural assets.

Teaching the science and technology that I love!

Executive lead for estate vineyard operations spanning 1,700 acres across Mendocino and Napa Counties, including 580 planted acres dedicated to fine wine production. Held full accountability for vineyard operations, sustainability strategy, and performance outcomes across 15 estate vineyards. Partnered with and directed three vineyard management companies, establishing budgets, operating plans, and performance standards. Led grower relations strategy, contract negotiations, and vineyard scouting across Napa, Mendocino, and Sonoma Counties. Served as a member of the executive leadership team, contributing to the development of a five-year strategic plan and executing new operating standards and annual farm plans that improved operational efficiency and per acre returns. Represented the brand as a viticultural leader in educational, sales, and marketing engagements.

• Ag-Tech Startup powered by Purdue University and National Science Foundation grants • Spearheaded the development of innovative technology solutions for wine grape growers and winery producers. • Responsible for early–stage innovation, research and development, and discovery of need within target industries, with accountability for recommendations and investment decisions. • Simultaneously drove in-market launches of projects with differing complexities that drove company growth. • Focused on enhancing wine quality, yield, and sustainability while minimizing vineyard inputs. • Drove operational efficiencies to lower costs, reinforcing the belief that great wines are made in the vineyard. • Managed National Science Foundation grants, overseeing project budgets, compliance, and reporting to ensure successful execution of funded research initiatives. • Demonstrated experience operating within structured innovation and investment governance frameworks to ensure effective project evaluation and strategic decision-making.

Executive owner of winegrape supply and quality across all wine programs sourced from more than 200 vineyards statewide. Led contract negotiations and supply strategy in coordination with bulk wine operations, holding ultimate accountability for wine quality outcomes. Served as lead viticulturist for all third party vineyards, directing cultural practices to achieve targeted quality and style objectives and building a comprehensive grower feedback and performance program. Managed 85 acres of certified sustainable estate vineyards, leveraging trials to advance wine quality and sustainability. This contributed to the strategic development of the Coppola brand portfolio and represented the organization globally as a viticultural leader, wine educator, and spokesperson supporting marketing and sales initiatives.

Led statewide grape contracting and grower relations across California, managing vineyard supply for a midsized winery. Built and strengthened long-term partnerships with more than 100 growers, ensuring consistent supply, quality execution, and alignment with winery objectives. Supported expansion and quality elevation of the Sauvignon Blanc program through targeted vineyard guidance and grower collaboration. Represented the winery nationally in consumer and trade engagements, partnering with sales teams to support brand growth and market presence.

Conducted innovative research and authored a master’s thesis examining the resistance of commercial grapevine rootstock germplasm to subspecies of root knot nematode, Meloidogyne incognita and M. arenaria (biotype races A and B). Results directly contributed to a major industry initiative, facilitating the introduction of four new grapevine rootstocks now commercially available. Served as Teaching Assistant for the general viticulture series under Dr. M.A. Walker, supporting academic excellence and advancing viticultural education.

Specialized in biological anthropology within a socio-cultural context, contributing to a collaborative project focused on the restoration of Thomas Jefferson’s Monticello Estate through the analysis of archaeological findings from workers’ quarters and middens. Completed a senior thesis presenting an ethnographic study of socio-economic dynamics within a Sonoma County winery during the 1997 winegrape harvest, offering valuable insights into industry workforce relationships and operational culture.