Lisa Simone Richards

Creator of the Female Founders Journal, the only guided journal for women entrepreneurs to transform self-doubt into bold self-belief.

The Visibility Co. works with early-stage female founders of high-growth companies, helping them build their awareness, buzz and credibility.

Founded Lisa Simone PR to help growing lifestyle brands get noticed by retailers, investors, and consumers. Pairing corporate experience with fast-action to help clients see results in as soon as 30 days. Work with clients and consult with other PR agencies to build brand awareness, buzz and credibility. • Media relations • Communications strategies • Speaker placements • Award recognition • Fractional PR Director At Lisa Simone PR, we create & execute the same results-driven campaigns that Fortune 500s use, and tailor them for your growing business.

Vitality PR & Communications is Toronto’s premiere boutique PR & marketing communications agency dedicated to working with health, fitness and wellness entrepreneurs and small businesses. With years of fitness PR expertise, we help emerging businesses grow through high-profile media placements, engaging social media marketing campaigns and other results-driven PR & communications strategies.

Copywriting, editing and proofreading e-blasts, web pages, press releases, sell sheets, bios, ad copy, phone scripts, and editorial. Generate written content, editing and proofreading messaging content targeting external (prospects, customers and general marketplace) audiences for vehicles including print ads, brochures, press releases and other sales collateral, and customer email blasts Develop content strategy for MH&F including an audit of current assets, identifying the gaps, recommendations on how to best present information Assist with the creation of a comprehensive social media plan and executes on the distribution of content across social media platforms. Review and compile recommendations for public relations opportunities including sponsorships, donations and product placement

Tasked with launching a new fitness concept in Ontario generating awareness through media coverage, influencer relations and celebrity cross-promotions. Created press-specific section of website facilitating easy access to supporting materials including media releases, high-res images, bios, profiles, etc. • Launched new, trending fitness brand managing both traditional media and social media activity • Planned and executed media launch event managing budget, suppliers and staff for a flawless event • Secured coverage with top-tier media including Flare, Toronto Star and Globe & Mail before the public launch. Obtained a feature stories (including cover lines) in FASHION and Chatelaine

Serve as primary point of contact for media facilitating interviews at local, national and international levels. Primary writer & editor of company documents including press kit materials, external & internal weekly newsletters and persuasive copy for promotional materials. Set and adhere to PR department budgets. Direct and manage junior staff on projects providing clear performance objectives. Act as the company’s spokesperson in lieu of the CEO or VP as required. • Developed annual strategic plans for the PR & marketing communications portfolio, clearly outlining goals, objectives, tactics, critical paths and ways to effectively measure results • Managed all communication activity for external audiences including public relations & corporate social responsibility. Oversaw marketing, cross-promotional and sponsorship partnerships resulting in increased brand awareness and increased sales • Managed US-based public relations agency working to secure print and online coverage, execute deskside media tour and create social media storefront & advertising strategy on Facebook.

Group fitness instructor for Booty Camp Fitness. Launched the North Etobicoke location and provided excellent service to clientele. • Motivated and trained clients, some losing upwards of 50 pounds. • Created a loyalty to the location and the instructor with many clients staying upwards of 18 months • Planned effective workouts mixing cardiovascular training with body weight resistance and flexibility training in a fun and friendly way making fitness fun and constantly challenging mental and physical limits.

Supported marketing public relations team by conducting research, building media lists and pitching story ideas. • Coordinated approximately 20 accounts building media lists, coordinating events, media monitoring and creating MR2P reports resulting in successful program execution and client satisfaction • Supervised a client independently creating the company’s bi-annual newsletter while managing budget models and critical paths exceeding coordinator responsibilities and client expectations

Assisted with event planning and execution and fostered relationships between clients and influential personalities. • Coordinated events by maintaining guests lists and comparatively sourcing décor, food and drink menus resulting in lowered budget costs • Represented client accounts by attending interviews, working at the TIFF wardrobe lounge and sending collection pieces to various media resulting in brand exposure for the designer and their collections