Lisa Runner

Web Specialist Consultant for the brand Can-Am Off-Road at BRP - Analyze user behavior - Identify friction points in the customer journey - Optimize key pages in the conversion funnel - Optimize website performance - Support marketing campaigns and digital activations - Ensure consistency between media campaigns and the website experience

Digital specialist consultant for the Uncharted Society brand: a global network of BRP-certified operators. ■ Developing strategies and delivering the best digital experience. ■ Responsible for publishing Uncharted Society adventures in Salesforce ■ Responsible for publishing new pages and optimisations in AEM ■ Responsible for monitoring key KPIs ■ Monitoring and analysing site performance and implementing opportunities for improvement ■ Prioritisation of workload ■ Planning UATs with teams ■ Working with the Product Owner to target optimisations

■ Implementing strategies to maximize the reach of products and services ■ Marketing and promoting products on e-commerce platforms ■ Creating, implementing and analyzing digital marketing campaigns on Linkedin for English and French markets ■ Supporting sales teams in the strategic use of social media and digital tools to support campaigns ■ Organizing and logistically coordinating events (webinars, in-person events)

■ Responsible for the delivery and evaluation of digital projects: monitoring deadlines and allocated budgets. ■ Ensure collaboration of expert project team members ■ Monitor project progress to ensure deadlines and customer expectations ■ Produce documents for strategic recommendation: project plans, market watches, benchmarks, competitive analyses, schedules, statutes and balance sheets ■ Ensure project closure and post-mortem reports ■ Participation in continuous improvement of working methods and project reviews

■ Coordinate the mobile strategy and the levers of acquisition of the mobile application: launch, performance monitoring and recommendation of the adaptations necessary for its evolution (pushs notifications, marketing actions, ASO) ■ Management of e-commerce projects for the online store: writing specifications, project validation, task planning and organization with internal marketing teams, deadlines and budgeting, reports, meeting facilitation ■ Optimization and deployment of a web to store strategy for the storelocator ■ Project management for the realization of interactive product configurators ■ Meet the objectives in terms of acquisition and loyalty strategy ■ Development of strategic recommendations with internal teams ■ Creation of sales support content ■ Realization of reports of the e-commerce and mobile activity integrating the measurement of the performance of the main KPIs ■ Traffic measurement and tracking tools (Firebase, Piwik, Google Analytics, Content Square) and recommendations proposal

■ Purchasing, Marketing and Communication Department Digital project management for the development of the eshop and the customer experience ■ SEO redaction articles ■ Graphic redesign of web pages: graphic design for customer customization ■ Video tutorials ■ Creation of graphic contents for the eshop (emailings, infographics, contents for the web) ■ Administration of the web content of the e-shop (graphic models of the web pages) ■ Email campaigns on SmartFocus and Word mailing ■ Creation and implementation communication supports (infographics, brochure e-business and e- procurement) ■ Creation of e-commerce reporting infographics and statistical analysis ■ Contact with the sales force and customers (hotline) ■ Project follow-up and relationship with providers ■ Actions for sales promotion ■ Project manager (marketing game)

■ Planning of operations and marketing actions ■ Creation of emailing, event organization (webinar) ■ Creation of sales support tools (arguments, communication tools, product and web supports) ■ Communication & multimedia: production of video content, renewal and creation of new communication and marketing materials ■ Administrative management and project management ■ Commercial management: web and telephone prospection, sales meetings, quotations ■ Development of two projects: - 'Local et en ligne': improving the positioning of local businesses on the web - 'BoostMesNews': application that allows the management of the news on the sites of the companies

■ Business and current english courses

■ Project management: implementation of audiovisual communication campaigns, benchmarking, retro planning, press relations & service providers ■ Creation of multimedia communication media ■ Community Management: Twitter Analytics / Clocktweets / Vine / Netvibes (RSS Feed) ■ Audiovisual & Photography: production of the report '' Ça se passe dans le 67 '', photo and video reports, production of the commercial '' Je t'aime '' as part of the World Day of the fight against AIDS (Youtube: 1900 views). ■ Training and management of internal image database software (Phrasea)

■ Post Production: Video Editing (Final Cut Pro), Komodo Edit, Compressor ■ Graphic design (After Effects and Photoshop): motion design, animation creation, TV dressing ■ Shooting: corporate and promotional film, reports, short fiction, video tutorial, interactive video, showreel, slideshow, web-series ■ Customers: Orange, SNCF, PMU, Heineken, Cetelem, Amundi, Essilor, Simply Market, Crédit Agricole, Galleries Lafayette

■ Shooting: production of corporate videos, presentation films, institutional reports, promotional clips and event films ■ Post-production: Edius 5

■ Multilingual web design, web development and website management ■ Web programming and integration ■ Webdesign ■ User Experience ■ Use of Content Management Systems (CMS) ■ Creation of communication supports ■ Multilingual digital marketing and SEO tools and social networks ■ Website diagnosis ■ Web project management ■ Localization (translation) of digital products (website, software, video games)

■ Project Management ■ Import / export ■ Business english

■ Multimedia communication ■ Shooting, production, scriptwriting, post-production ■ Creation of multimedia content (videos, reports, interviews and short films) ■ Software: After Effects, Photoshop, Avid, Final Cut Pro, Motion and Compressor ■ Production executive (specifications, marketing law audiovisual) ■ SEO-SEA: strategic online marketing

■ History of cinema & video editing technique ■ Production (short film, reports, trailer, making of, commercial) ■ Team creation of the documentary '' The Decree 23 '' (end of year project)