Lisa Mogensen
Expert @ Primary Venture Partners
About
C-suite executive and strategically oriented Chief Financial Officer with extensive financial and operating management experience in public and private companies. Global experience transforming companies as trusted partner to the CEO. Proven record of growing revenue and profitability by streamlining operations, leveraging innovative technologies and implementing operational controls. Deep M&A experience with expertise managing companies in preparation for sale and fundraising. Strong communicator with ability to distill complex financial information into clear data that facilitates metrics based decision making for non-fiscal executives. Ability to quickly identify opportunities and develop infrastructure to drive business expansion in high growth companies. Significant experience leading and mentoring teams. Began career in investment banking later transitioning to media including News Corp., and ultimately to Technology/SaaS. Global Experience across North America, Europe, Asia, South America and Australia. Highlights include: • 2 Successful SaaS Exits • ~ $2 billion in Transactions Executed (M&A, Capital Raises – Debt/Equity) • Transformed 3 Companies (Range: $44 million annual net loss - $15 million annual net loss) into Sustained Profitability • Increased Market Cap 11.5x during public company tenure • Revenue Range: $7MM - $250MM+ | Valuation Range: $40MM - $1BN | Series Raised: A-F Areas of Expertise: Strategic Planning; Financial Operations; Budgeting and Forecasting; Financial Reporting; KPIs; System Implementation; Revenue and Profit Planning; Margin Enhancement; Internal Controls & Processes; Mergers & Acquisitions (M&A); Acquisition Integration; Capital Raising; EBITDA Improvement; Team Leadership; Change and Risk Management; International Expansion; Bank Relations; Price Structuring; SEC Reporting; Sarbanes-Oxley; Investor Relations. Industries include: Technology, SaaS, Big Data, E-Commerce, B2B, B2C, Media, Mobile, Professional Services, Luxury, Broker Dealer, Entertainment, Advertising, Investment Banking.
United States
New York
Computer Software
Mergers & Acquisitions, Financial Analysis, Leadership, Private Equity, Strategy, Finance, Business Development, Start-ups, Entrepreneurship, Digital Media, Business Planning, Due Diligence, Venture Capital, Corporate Development, Business Strategy, Mergers, Digital Strategy, Forecasting, Managerial Finance, Valuation
Experience

Expert
New York City Metropolitan Area
As an Expert, I provide strategic advice and guidance to the investment team and founders within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm. Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more.

Interim CFO/Strategic Leadership
Various CFO Consulting Assignments
New York, New York, United States
Trusted Finance Leader scaling operations, re-engineering Finance, delivering enterprise transformations that maximize valuations. • Sole Finance Lead on UK based acquisition team. • Secured $35MM Series B Financing. • Implemented global transfer pricing structure. • Directed business & financial transformations across entire organization emphasis on PE style operating cadence for diligence readiness.

Chief FInancial Officer | CFO | Cybersecurity | Cyber Risk Management
New York, New York, United States
ZenGRC (formerly RiskOptics) equips organizations with one of the most intuitive and powerful information security solutions in the market. Powered by the RiskOptics ROAR Platform and supported by the new RiskOptics Community and our award-winning customer service and industry-leading cyber risk expert teams, we help businesses realize the fastest time-to-value and foster in-house expertise.

Chief Financial Officer | CFO | Venture | SaaS | AI
CrossBorder Solutions
New York, New York, United States
Recruited to professionalize Financial Operations. Secured $45MM Series B2.

Chief Financial Officer | CFO | Venture | SaaS | Data Science
New York, New York, United States
Guided ~$200MM sale of company during COVID pandemic, to Vista Equity Partners-Owned Mediaocean while evaluating multiple other term sheets. The combined company created an industry leading software solution for omnichannel advertising. Navigated Company through securing PPP Loan. Produced COVID pandemic plan which was exceeded every month. Closed refinancing of ~$30MM in debt (with ability to increase). Prepared 2020 operating plan to achieve profitability as a stand alone entity.

Consulting Chief Financial Officer | CFO | SaaS | Private Equity
Recruited to evaluate potential for profitability and viability for sale. Drove a challenging operational turnaround with CEO while leading the management side of a successful sales process to K1 Investments, an Enterprise Software PE firm, which owns Trackforce. Multiple acquirers were entertained. Trackforce Valiant is the only comprehensive operations management solution available to the Security industry.

Chief Financial Officer | CFO | Private | Luxury | E-Commerce | Subscription
New York, New York
Hired to help Company growth through fundraising with CEO (Strategic and Venture investments) as well as developing plan to profitability. Created/analyzed securitized products. Secured multiple term sheets for refinancing $20MM facility. Oversaw Finance, Accounting, Corporate Development (Including Investor Relations). Upon departure of COO assumed operational duties including Inventory, HR, and IT Desktop. Introduced metrics–based decision making, with unit economics, ROI, and KPIs.

Global Head of Financial Operations | Private Equity | Professional Services | Broker Dealer
New York, New York
Responsible for multiple International Acquisition Financial Integrations, Systems Transformation/Implementations, Private Equity Support, Credit Facility Compliance, International Consolidations and Audits.
Lisa Mogensen's Contact Information
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