Lisa Shaw

Lead the APAC partner marketing and demand generation programs to drive revenue growth and strategic alignment. Global and regional collaboration, planning, execution, budget and reporting. G-P helps growing companies unlock their full potential by making it possible to build highly skilled global teams in days instead of months. Through our SaaS-based platform, we help find, hire, onboard, pay, and manage team members quickly and compliantly, to expand growth opportunities for everyone, everywhere - without the hassle of setting up local subsidiaries or branch offices. We pair the industry’s most responsive technology with our world-class legal, HR and tax expertise to support and guide your growth, anywhere in the world. Globalization Partners: Succeed Faster

The Access Group bought the Sage APAC Payroll & Accountant software businesses on 1st June, 2021. The position responsibilities are the same under both The Access Group and Sage Software. Owned the demand generation, field marketing and lead management functions, leading the growth marketing strategies, budget and execution team to drive acquisition and engagement targets. An integral part of the regional business scale up with both global and regional experience. Drove data driven integrated marketing, funnel management, pipeline achievement, optimisation and ROI reporting. Developed new and improved marketing processes and GTM frameworks to ensure effectiveness and efficiency. Ongoing stakeholder engagement with the Executive Team, sales, product, GTM teams, customer success, and teams across global and APAC. Mentored and developed an agile team of marketing managers and sales development representatives, developing a long-term plan for marketing team scale and growth. Product portfolios: Payroll, HR, Accountants, ERP targeting mid-market, SMB and enterprise personas.

Owned the demand generation, field marketing and lead management functions, leading the growth marketing strategies, budget and execution team to drive acquisition and engagement targets. An integral part of the regional business scale up with both global and regional experience. Drove data driven integrated marketing, funnel management, pipeline achievement, optimisation and ROI reporting. Developed new and improved marketing processes and GTM frameworks to ensure effectiveness and efficiency. Ongoing stakeholder engagement with the Executive Team, sales, product, GTM teams, customer success, and teams across global and APAC. Mentored and developed an agile team of marketing managers and sales development representatives, developing a long-term plan for marketing team scale and growth. Product portfolios: Payroll, HR, Accountants, ERP targeting mid-market, SMB and enterprise personas.

Headed up the partner marketing function working with APAC, global colleagues and local functional areas. Successfully developed scalable sell-to and sell-through strategies to drive brand strategy, demand generation and grow the channel. Led and implemented new business projects, managing agency and external partners - Salesforce sponsorship, Partner Relationship Management platform, Partner Mobile App and Partner Account Based Marketing. Drove brand, communications, channel marketing engagement, growth and collaboration via digital marketing, webinars, events, digital platforms and programs.

Industry lead for the planning, delivery and management of integrated marketing plans and programs targeted at small and medium businesses within priority verticals. Used industry insights, research and analysis to understand priorities, pain points and develop value propositions.
 Developed content and led the lead management for Telstra’s B2B technology event to drive pipeline and revenue.

Developed and led the Enterprise Merchant strategy and marketing team, interpreting the business unit strategy to develop marketing plans and execution. Led the communications and engagement of the merchant channel. Strategic development and scale up of the algorithm driven, digital customer offer platform (Amex Offers). Developed industry initiatives and partnership with merchant clients to develop strategic marketing plans, drive growth, demonstrate value and acquire new partners. Agency management and development of a team of 4 direct reports across ANZ.

Developed and managed the small merchant marketing, engagement and communication programs, leading and implementing B2B and B2C, acquisition, activation and communication campaigns.

Contract Role Coordination and implementation of the migration of Asia’s Business Administration Centres to Sydney. Developed and implemented new processes and document archiving within each country. Managed the change communications within Australia and across Asia.

The Meikle Files is a consulting firm specialising in the research and education of human performance and leadership, and the development of high performance cultures and change strategies. Managed the cultural performance research for client organisations, conducting interviews, analysing results and generating the final reports. Managed the client relationships, project plans and strategy implementation. Recruitment, training and management of a team of up to 5 cultural performance researchers.

Partnered with Vodafone, Optus and the dealer network to deliver successful sales promotions and direct mail campaigns that increased volume and connections onto the networks. Managed and executed all internal communications, external communications, collateral and distribution. Developed and maintained the marketing brand guidelines, procedures, regulations and approvals.