Lisa Matteen

Lund International Holding Company is a leading designer, manufacturer, and marketer of branded and OEM automotive accessories for a full assortment of passenger cars, light trucks and Jeep, as well as the heavy truck category. Products include: Ventvisors®, hood shields, Powersteps®, floor mats, fender flares, tonneau covers, storage boxes, nerf bars and running boards. Product Development Manager for 9 Brands: AVS, AMP Research, Belmor, Bushwacker, Lund, Roll-n-Lock, Rampage, Stampede, Tonno Pro • Strategic leader for the overall programs • Articulate the goals and objectives of the programs and how they will impact the business • Map out & define the list of dependent projects that need to be completed to reach the overall goal • Focus on strategy and implementation, and how to delegate the projects appropriately

Product Manager for AVS, Bushwacker, Lund and Stampede Innovation and Product Portfolio Management •Product manager for all Plastic and Flooring product, requiring familiarity with variety of manufacturing methods: injection molding, thermoforming, drape forming and compression molding •Develop short and long-term strategy and go-to-market plans for each product category by developing a deep understanding of: internal sales trends, vehicle sales, market dynamics, consumer understanding, competitive product and pricing, and customer needs •Leads a cross-functional team to create a robust pipeline of line extensions •Identify opportunities for product innovation and product enhancements •Leads a cross-functional team to identify carryovers •Determine product packaging for new products and enhance existing packaging •Manage product-related support, feedback and inquiries from sales and customer service •Rationalize/consolidate product portfolio where appropriate •Manage finished good E&O for owned category and create/execute plan to reduce •Assist in the development of internal and customer product catalogs Integrated Marketing Planning | B2B | B2C •Recommends marketing objectives and strategies within owned categories •Works with cross-functional team to develop and execute the commercialization and promotional plan •Leads development of collateral, creative guidelines for new products •Support sales and marketing with the necessary product knowledge and technical expertise •Develop sales tools, sales training materials, and competitive SKU cross-references •Provide input for marketing collateral development •Supply sales with latest research and marketing information Pricing/Financial •Recommends new product pricing •Estimates dead net price and impact on profitability •Manages price on existing products •Recommends financial goals for area of responsibility •Accountable for delivering top line sales and gross margin and recommends actions to close gaps

Managed all N.A. pricing development efforts for Compact/ Utility Tractors and Implements for this $12B global leader in the design, manufacture and distribution of agricultural equipment. •Directly responsible for a $44M discount budget, P&L impact, and the creation, costing and analysis of quarterly retail sales programs. •Led the N.A. Pricing Strategy for new Global Tractor Series. Largest manufacturing and new product project in the history of AGCO ($350M investment). •Improved pricing impact at the point of execution collaborating with Marketing, Sales, Finance, Purchasing and Product Development resulting in Gross Margin improvement of 14% in 5 years on 3rd party sourced product series. Market share improvement June 2014 YTD up 30% from 2013 YTD. •Established pricing culture. Trained Marketing, Sales and Product teams on market and valued based pricing strategies. Created competitive price comparisons and sales tools to maximize pricing opportunities. •Assessed target cost needed for profitability and guided the effective mitigation of margin leakage. •Evaluated option pricing and bundling resulting in $850K favorable contribution to financials.

•Managed development and implementation of Cognos Planning function with oneAGCO order and inventory information to provide a web based forecasting tool to collect dealer retail forecasts to further improve demand planning process for North America. •Reduced overall investment in inventory by nearly six months of supply, nearly a 50% reduction, while managing the demand planning function for tractors and other farm equipment in 11 product families. During this time, market share grew by over 2 points in high volume categories •Reduced excess dealer investment in inventory by nearly 75% or $300,000 resulting in additional pull dealers for retail demand. •Managed demand plan for launch of the MT900, the largest tractor in the world, to achieve target of 6 months of supply in the first year. •Recommended adjustments to forecasts and coordinate production with multiple manufacturing plants; gather, consolidate and distribute sales history data for the sales and inventory planning process. •Analyzed sales and inventory logistics working with a 12 month rolling forecast of over 2500 units; review historical data, trends, seasonality and promotional impacts.

•Project Lead for 15 agency upgrades that required extensive travel •Defined and implemented software development processes: Requirements, Design, Construction, Test and Deployment. •Provided training and third-level support to 106 agency sites and call center staff •Identified training needs and prepared materials such as Training Outlines, Use Cases, User Manuals, Web Courses and Troubleshooting Guides. Collaborated with Subject Matter Experts to enhance course content and ensure technical accuracy. •Direct liaison with Developers in the modification of software to meet user requirements; worked closely with Development, DBA's and Network Analysts to resolve bugs and issues.

•Partnered with agents, helping them attain their goals for sales and customer service. •Collaborated with interdepartmental team of Scheduling, Post-service Sales, Distribution, Production Identification, and Quotes. •Selected to assist Systems Integration Field department with on-site software training for agencies during various deployments, which led to a promotion to Information Management System department.

Promoted from Corporate Trust department to be teamed with Assistant Vice President in Personal Trust department to administer trust accounts/guardianships for high net-worth individuals and families.

Actively administer corporate trust relationships such as Asset-backed/Equipment Financings and Collaterized Mortgage Obligations. Reviewed complex trust documents, invested/redeemed funds, monitored pending maturities and ensured timely reinvestment.

Managed daily administrative duties for qualified employee benefit plans, including daily review of overdrafts/uninvested cash, pension payroll, unidentified rollovers, on-line account maintenance and client concerns. Ensured compliance with federal and state regulations.