lisa mack

Carried a $5M account list at this number one radio broadcaster of its time. Achieved top producer status during all three years of service. Initiated Noble's vendor / co-op programs that started Noble Merchandising Services across all Noble stations in 1990.

* PIA Merchandising - Overland Park, KS/Chicago IL * Reported to the President of this national retail merchandising company. Developed the business plan and managed marketing and sales arm of PIA, Market Level Marketing. Responsible for oversight of two sales offices in Kansas City and Chicago while generating incremental marketing services to PIA customers. Clients included; Unilever, Colgate, Reckitt/Benckiser, Hormel, Nestle and Dial. * Collaborated with VP of Merchandising to develop and align sales and marketing plans at existing customers and new clients that drove brand awareness, consumer take away, speed to market and on average a 40% sales lift. * Generated over $58M in sales in 4 years.

CoActive Marketing Group is a full service advertising and promotions agency. Responsible for generating new business and grow existing businesses. Generated $6M in billings in 3 years acquiring; Acosta s marketing arm, Matchpoint, Ciba Vision, Sara Lee, Purina and Little Crow Foods. Performed as Account Director for Matchpoint, Purina, Sara Lee and Little Crow Foods. Managed teams of Account Executives, Account Coordinators, Traffic, Media Buyers, and Creative team by project.

We rocked the Classic Rock and Roll House! We were the 2nd Classic Rock radio station in the nation! Back in the days when local radio was GREAT!

Finished project directing and executing LUCA Lash and LUCA Sunscreen's entire Direct to Consumer Marketing and Sales plan. Repackaged all LUCA Sunscreen products including a the launch of LUCA Continuous Spray. (GREAT PRODUCT!) Website, FB, Twitter, Blog all strategically integrated and beautiful. I'm very proud of this work. We put together an amazing team including LUCA top management. LUCA Lash Direct to consumer go to market strategy is in high gear in the US and South Africa. This was a complete launch of LUCA Lash. New packaging, sales materials, social media all in place!

RCPharma, LLC - Sterling, VA June 2009 - Present Developed all strategic Sales and Marketing activities for the Global launch of the new Skin Benefits line of skin care for RCPharma and future launch of private label and branded (IQ Health) OTC Vitamins and Supplements. This included Global sales and marketing plans, branding, sponsorship packages, trade show strategy, pricing, social media, forecasts, distribution, logistics and display/sales materials. Responsible for weekly updates to the Board of Directors, CEO, Marketing Agencies, Clients, Customs, FDA and foreign suppliers. Managed all areas of re-branding, re-packaging and re-formulating first 6 Skin Benefits products out of 30 possible choices. Created immediate pipeline prior to launch with key customers including Walgreens, CVS, WalMart and Amazon.com

* VISUALITY, New York, New York * Contracted for New Business Development and Marketing for Visuality’s B to B proprietary Sales and Marketing software targeted to the fashion industry. Customer target was at highest level of management including CEO, President, COO, CFO, CIO and EVP of Sales. Client list includes; Foster Grant, New York Transit/Max Studio and Mark Tucker, Inc. * Developed sale process, lead generation systems, selling scripts and follow up procedures. * Penetrated and sold new categories for the company in the first 5 months including Accessories, Eyewear and Footwear. * Developed customized sales and marketing presentation materials across multiple categories. * Developed and implement trade show sales and model and promotional plan across multiple categories.

Schenkein & Associates/ Englewood, CO September 1983 – September 1989 Account Executive. Started in this full service-advertising agency in Traffic. Moved to Account Executive in 1985 on The Big Tool Box, Medema Homes (now Pulte Homes) and Al Cohen Construction.

Helping CPG clients big and small achieve their objectives at retail/e-tail. Understanding how to develop and flawlessly execute sales and marketing plans that achieve return on investment. Can take a product from inception to launch and on through the sales cycle using traditional and digital media to engage consumers and educate field sales and distribution team. Direct to consumer and Direct to retailer sales and marketing expert. All classes of trade represented. Clients include; Acosta, Miller-Coors, Nabisco, Colgate, Coca Cola, Nestle, Sara Lee, Minute Maid, Ross Labs, Ciba Vision, Reckitt Benckiser, Vac -Alert, Max Studio, Foster Grant and Unilever to name a few. Driving sales and marketing for a Kansas City based True Value Hardware store resulting in doubling Year on Year Sales. Real-Estate sales and marketing plan for Costa Rica based Realtor. Developed the investor and strategic sales and marketing plan for a Charleston based Spirits Micro Distillery; The Striped Pig Distillery.

Responsible for developing and executing all Sales and Marketing efforts while managing the East Territory and West and International Sales Directors. Helped Triple Gross Sales from 2013 through 2016. East Territory represented 40+% of year on year Company Sales from 2014 - 2017. Sales and Marketing strategy transformed this Oil, Powder, Softgel and Private label bottling company beyond Domestic Raw Materials to Global Manufacturer and Distributor of Natural, Organic and Nutritional products targeting Health, Personal Care, Functional Food, Beverage, Pet and Sports Nutrition categories. Inbound New Business leads represented 30% of 2016 gross sales. Social Media strategy and Advertising achieved #1 - #3 Google Ranking on top industry keywords. Worked closely with Sales, Operations and Top Management to align Sales and Marketing plans for optimum Inventory Management and Sales and Marketing opportunities that achieved and exceeded forecasts. Worked hand in hand with customers Top Management, Research and Development, Field Sales and Purchasing.