lisa laroque

Responsible for establishing Salesoft as a viable, competitive solution in the sales force automation software industry through the execution of targeted marketing initiatives

Coalesced our sales efforts around taking Microsoft's cloud solutions to market. Built appropriate connections within Microsoft, facilitated the development of our internal sales processes and determined & documented how to drive and track Microsoft revenue for our cloud services.

Developed Intellinet's inside sales initiative from the ground up, supporting three business development directors in the Atlanta area and two remote regions - Texas and the Carolinas. Responsible for setting up qualified meetings, achieving a 55% conversion rate of meeting to immediate opportunity in the pipeline. Grew net new opportunity pipeline to nearly 500k within 8 months.

Lead marketing communications team responsible for planning and developing all corporate and product collateral, direct marketing program materials, annual customer conferences, quarterly news magazines, quarterly and annual reports, executive presentations and software demonstration tools

Inspire CIO Leadership Network (InspireCIO) is the national preeminent professional association for chief information officers. Our membership is comprised exclusively of CIOs (or individuals in equivalent positions) who lead the country's largest organizations. Our mission is to build a strong, professional community among executive-level information technology leaders, enabling them to drive unprecedented business value, innovate for the future, reduce uncertainty and achieve their leadership potential. I work with our Executive Directors and local CIO-led Advisory Boards to grow membership and create compelling, collegial programs that convene market-leading CIOs to: - Connect through collaboration & idea exchange - Share best practices & experiences - Engage in substantive conversations - Recognize outstanding leadership through the CIO of the Year® ORBIE® Awards

Executive Director at Georgia CIO Leadership Association

Intellinet is a management consulting and technology services firm. With a mindset toward digital innovation and business transformation, Intellinet's award-winning team creates end-to-end solutions that provide outstanding end-user experiences by integrating cloud, data, mobile, and social strategies with application development, business intelligence, collaboration, and infrastructure platforms. As client partner, I was responsible for the overall success of my clients. I ensured the right team of consultants was brought together to identify and understand the needs of each client and architect targeted business solutions that were delivered on time and within budget.