Lisa Jordan
Chief Commercial Officer (CCO) @ SpaMedica
About
In business and in life, I believe that we need to be comfortable with being ‘uncomfortable’ because if we’re not stretched, we’re not learning. It’s this ethos that has shaped my career trajectory. Initiating my career in the IT sector (SaaS), I have worked from the ground up to build a portfolio of accomplishments defining and implementing sales, marketing and brand strategies that have transformed the financial performance of businesses across the UK, Europe, APAC and the USA. For over 20 years, I have engaged teams to deliver their very best through the creation and communication of a clear strategic vision, focusing on staff engagement to secure trust, dedication and performance. I believe that the customer, and an exceptional customer journey, should be at the heart of any successful business. Applying this approach, I have delivered a string of major transformations, restructuring organisations, teams and processes and have delivered significant growth and high client retention rates. I hold a high degree of accountability to ensure that the teams I lead are engaged, supported and equipped to challenge convention and deliver results, shaping cultures based on a contagious passion for excellence. I welcome new connections. If you would like to get in touch, please contact me through LinkedIn. Specialities: Leadership, Business Transformation and Change Management, Sales and Marketing, Operational Leadership, P&L Ownership and Performance, Employee Engagement, APAC/EMEA/US Markets
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United Kingdom
Hospital & Health Care
Sales, Coaching & Mentoring, Continuous Improvement, Marketing Strategy, Business-to-Business (B2B), SG&A, Overheads, Marketing Campaign Management, Government Relations, European Markets, Business Events, Astute, Cross-functional Team Leadership, Revenue & Profit Growth, Operational Excellence, Planning Budgeting & Forecasting, Europe, the Middle East, and Africa (EMEA), UK, P&L Management, Growth Strategies
Experience

Chief Commercial Officer (CCO)
A fast-paced, PE-backed business. Hired to significantly accelerate growth. • Embraced technology to drive change by accelerating significant digital transformation initiatives to improve client efficiency • Rapid development and rollout of revenue generating products • During COVID - delivered high number of new customer wins and contract extensions with multi-Million £ value • Stayed close to customers and anticipated changing needs to remain able to connect, predict and adapt resulting in a 99.8% customer retention rate

Managing Director
United Kingdom
Responsible for growth acceleration with a focus on high-value customers, delivering a high-end customer journey, new product execution and branch sales performance. • Revenue improvement achieved of +29% vs PY • Diversified customer base into corporate market with major Enterprise wins • Launched local sales initiatives delivering branch revenue improvement of 117% of target • New TMC partnerships signed through launch of new Mobility as a Service solution

Managing Director Australia and New Zealand
Sydney, Australia
Leading the definition and execution of a 3-year transformation to reinvigorate the position of CWT in the Australia and New Zealand travel market, I focused on improving client relationships, building staff engagement and lifting customer experience in order to lift revenue and P&L performance. I provided leadership to management teams across Australia and New Zealand, driving a culture of performance and accountability in order to engage and retain top talent. Leveraging expertise in sales process (specifically to Enterprise Customers), account management and brand development, I have focused on developing the value proposition and customer advocacy of CWT in a challenging and competitive market. - Successfully reinvigorated the CWT brand in Australia & New Zealand, defining a sales process framework that has achieved double digit sales growth and significant C-Sat improvement; - Created a performance culture that has delivered heightened employee engagement in the market and empowered sales professionals to achieve 2016 results that are higher than the last 4 years combined; - Regularly invited to present at events and conferences, committed to sharing the best practices that have repositioned CWT at the leading edge of the travel industry in the region.

VP Global Sales, Marketing & Program Management
Singapore
Shaped client retention strategy and sales processes to proactively manage CWT’s Enterprise clients (valued at +$1BN spend). • Achieved annual performance of between 35%-50% ahead of target • Retained 98% of large clients in 2012 and 100% in 2013, earning CEO Award for Client Retention • Realised 10% YOY cost base reduction by centralising functions • Won significant multi-million dollar Enterprise bids

Interim General Manager Singapore
Singapore
Appointed Interim General Manager in conjunction with the VP Global Commercial role, I was drafted in to stabilise the business, with specific focus on designing and implementing client retention strategies. Over a 4-month period, I shaped and implemented risk-focused client engagement plans, increasing capacity across a 250-person workforce by identifying and on-boarding required talent, stimulating improved business performance. - Successfully stabilised and primed the organisation for an incoming GM, delivering a series of business improvements that realised business benefits including a high double digit uplift in call centre service; - Delivered a rapid business restructure to improve client satisfaction and retention, and led a successful people campaign that slowed attrition and improved engagement.

Regional APAC Director, Corporate Solutions
Bangkok Metropolitan Area, Thailand
An Entrepreneurial/start up role with a strong growth focus, my mandate was to lead the evaluation and implementation of a strategy to sell SaaS solutions in the APAC region. • Grew revenue generation from zero to $1.2M in 4 years • Secured region’s first deals with major Enterprise deals in diverse markets • Achieved the Amadeus Top 100 Sales Award in recognition of exceptional performance
Education
Lisa Jordan's Contact Information
Phone
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