Lisa D. Novak

Building marketing strategy for emerging snack brand founded by soccer icon David Beckham and entrepreneur Shaun Neff. Leading brand strategy, national sales expansion, e-commerce growth, and partnerships to scale the business and put honey at the heart of better snacking.

Specialize in developing brand marketing strategies and campaigns within the sports and lifestyle sectors in the U.S. and Europe. Craft communications frameworks that align business objectives with a compelling and cohesive brand narrative. Passionate about mentoring and empowering women in business.

Drove brand awareness and growth for CLIF, LUNA, and CLIF Kid by leveraging strategic partnerships, iconic athlete collaborations and earned media relationships. Spearheaded the development award-winning campaigns, working seamlessly with digital, product innovation, finance, legal and agency teams to deliver impactful results. Designed proactive messaging strategies and reactive reputation management plans to protect and elevate brand image. Led media training initiatives for both internal and external stakeholders to ensure consistent and effective communication.

Transformed CLIF Bar's global sports marketing strategy, fostering high-profile athlete partnerships and sports property sponsorships. Directed strategy, led negotiations, and managed execution through integrated teams and external agencies. Leveraged CLIF partners to create impactful activations during culturally relevant moments such as the Olympics and FIFA Women's World Cup, elevating brand and product awareness.

Set storytelling priorities for CLIF family of brands. Created integrated communications and influencer strategy via iconic moments in sports, including the Boston Marathon and IRONMAN North America.

Established the San Francisco office of a start-up communications and advocacy firm, bridging brands with social impact initiatives. Grew the client base from the ground up, assembled a diverse team of experts, and generated $1M in new revenue streams.

Revitalized Ruder Finn’s U.S. Consumer Practice, steering national operations to establish the firm as a leader in lifestyle branding. Oversaw business development and P&L across five offices, with a strategic emphasis on the food, beverage, and active lifestyle sectors.

Managed communications strategy and execution for global wine brands. Leveraged PR, celebrity engagement and events to build awareness and drive sales. Worked with emerging food and beverage companies to facilitate national channel distribution. Oversaw corporate positioning for mature brands such as Mitsubishi Motors, Tylenol and LEGO.

Four month post-graduate study in Italian Culture and Language Immersion