lisa covey

director of public relations

About

Experienced Public Relations & Communications strategist with a demonstrated history of securing high profile media placements, with executing notable celebrity stunts, and with integrating corporate collaborations within and across luxury lifestyle brands. Master of Arts (M.A.) in Communication Management / Public Relations from University of Southern California. Fan of creativity + human kindness.

Country

united states

City

san francisco

Industry

wine and spirits

Skill

public relations, media relations, research, press releases, social media, event planning, entertainment, publicity, television, journalism, copywriting, marketing, business development, digital media, film, video production, advertising, new media, commercials, content strategy, social media marketing

Experience

public relations and media relations specialist

university of southern california

2010-8 - 2011-5 · 10 mos

www.viterbi.usc.edu

manager of business development and public relations and programming

fox sports australia

2003-7 - 2009-8 · 6 yrs 2 mos

analyst, research and marketing

fox television

2002-8 - 2003-7 · 1 yr

director of communications and public relations - owner

lettuce public relations

2011-4 - 2014-2 · 2 yrs 11 mos

director of public relations

hall wines

2014-3 - Present · 12 yrs 7 mos

* Spearhead Public Relations for the following brands owned by Craig & Kathryn Hall. * HALL Wines, St. Helena & Rutherford * www.hallwines.com * WALT Wines, Sonoma * www.waltwines.com * BACA Wines, Healdsburg * www.bacawines.com * SENZA Hotel, Napa Valley * www.senzahotel.com

Education

california state university, northridge

communications

1998-1 - 2002-1 · 4 yrs 1 mo

new york university

human development

2008-1 - 2008-1 · 1 mo

Study Abroad Program "History of Wine Craft & Culture" 1 Month Program @ Villa La Pietra, Florence, Italy

university of southern california

communication management

2007-1 - 2009-1 · 2 yrs 1 mo

Elected Annenberg Vice President of Programs for 2007-2008 in charge of planning student & alumni networking events in conjunction with high profile businesses and partners