Lisa Ballotti

Snowflake delivers the Data Cloud—a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the Data Cloud. Snowflake.com.

Lead team in marketing and business development strategy to create new markets for cloud, artificial intelligence, and business mining software services. Define strategic branding and sales opportunities. Create repeatable analytical processes to manage and understand client opportunities. Specializing in AI Chatbots and Cloud Services.

Specializing in building brands and defining visions for businesses and foundations. Analyzes data and develops marketing plans that included strategies for digital integration, storytelling, communications, customer experience, and implementation. Successfully empowering businesses to improve and maximize their value proposition, sales force utilization, top-line sales, and profitability. • Led analysis and strategy development for $150M+ distribution company. Defined vision for goals for targeted growth objectives • Launched two entrepreneurial businesses from branding development, planning product development, to communications strategies

As part of the SunBeam team, worked with Elmdale Partners, a real estate consortium, to solve for the lack of real estate technology innovation. Created strategy and structure for a seed-stage tech accelerator, elmspring, that holds an office in 1871, Chicago’s preeminent innovation incubator. • Guide branding, strategy, cohort selection criteria, curriculum, and pitch night to investors

Set the SunBeam perspective for all activities related to the conceptualization and implementation of marketing and business strategies, including marketing communications for client companies and SunBeam. Ensured all program/campaigns are in alignment with strategy and are measurable. Managed teams responsible for competitive positioning, new business planning, integrated marketing, digital content strategies, customer experience management, implementation and communication plans. • Developed The SunBeam Way – a combination of strategic traditional & digital marketing, integrated communications, internal communications and company culture • Managed teams that developed assessments, strategies, rebranding, and implementation plans for multiple companies; one successful plan for a manufacturer increased revenue 9% annually

Created and developed a new concept, Alternate Channel department. Established and directed 13-member headquarters and field-based team to develop and manage scalable alternate channels that complement the company business model, anticipate customer needs, and profitably grow market share. This strategy required intensive change management and communication expertise. * Retained $250M in sales which were at risk due to customer budget set-asides for diverse businesses * Developed infrastructure and processes to manage and grow complex customer relationships * Exceeded Sales Targets: 2006, 2007, 2008, 2009, 2010 * Collaborated across business including: sales management, customer service, finance, legal and sales operations to adopt new channel management approach by building measures to validate program effectiveness * Created and implemented new strategy and program to manage $300M Reseller Segment

Developed and managed market redevelopment program from strategy to implementation for 4 Metro Markets. Managed cross functional team to evaluate market opportunities including: sales coverage, branch strategy and merchandising planning, and inventory. Opporunities were evaluated on financial viability, NPV, and timelines. Portfolio Management also included project management, reporting, and process improvements. + Created and managed budgets totaling more than $50M + Established new cross-functional process to enable a new market redevelopment expertise

Managed a $11 million budget and a staff of five responsible for developing and managing all aspects of company event marketing initiatives including the NASCAR Racing Program, Branch-based events, Trade shows and Customer on-site events and for integrating each program with other company marketing activities. *Built the businesses case for sponsorship of the $10 million/year of the NASCAR Winston Cup. *Managed the Company’s relationship with Roush Racing, including conducting contract negotiations and maintaining ongoing communications. *Enabled the measurement of the effectiveness of the Racing Program hospitality program by centralizing management and tracking revenue generation result on a customer by customer basis.

Selected to develop a marketing function to support the $250 million/year Retailers segment with responsibilities including market planning, competitor and market research, initiative development and media planning. *Increased sales of energy conservation-related products by 8% by developing an integrated energy management campaign that incorporated direct mail and by-invitation seminars in markets particularly impacted by brown outs and rapidly increasing energy costs.

Managed a $15 million program budget and a staff of three responsible for development and execution of the Company’s first direct marketing program, with responsibilities including researchimg customer needs; developing the CRM infrastructure to support the program; developing and executing marketing and communications plans and developing financial tracking tools. Also, co-managed the Company’s database supplier and the associated $5 million/year budget. *Significantly contributed to a 14% overall increase in sales by bringing the direct marketing program on line on-time and within budget. *Reduced production costs by more than $100,000 by researching customer preferences and allocating funding to the most promising segments.