Lisa A. Arnold

Lead the B2B Marketing Team; integrate consistent key brand messages across all touch points, segments and channels to build awareness, provide competitive advantage and grow profitable business results. Expand the Nespresso Professional brand in line with the Nespresso brand strategy.

Lead brand marketing for Northeast Region customers generating $25M in annual revenue. Partnered with multi-function account management teams to identify and execute programs that produced incremental profit and share for The Coca-Cola Company. Developed deep business relationships that resulted in joint business plans built to drive mutual business forward. Spearheaded projects to add value to the broader Coca-Cola North America sales and marketing organization. • Lead consumer facing strategy and content development across traditional, digital, and mobile platforms. Also function as a Coca-Cola digital subject matter expert: led the Global Social Media Management strategy and organizational plan as part of 2017 restructure. • Successfully renegotiated Shake Shack partnership agreement delivering and incremental $3.5M in gross profit over term. Built story to demonstrate the value of The Coca-Cola Company brands and partnership. • Led Coca-Cola Foodservice Division strategy and activation plan for U.S. Leisure customers. Closed gap in vertical focus to grow business and authored a tool to help field sales and marketing teams share channel marketing insights and business building opportunities. Used to capture 2.5M in incremental Foodservice Organization profit in 2016. • Authored 2017 Barq’s Root Beer Brand Plan for the Foodservice Division. Identified opportunities based on insights, built customer-facing story to garner support for Barq’s as part of category expansion or consumer programs.

Established consultancy to provide businesses with marketing thought leadership. Worked to understand clients’ core business, key consumer segments and industry competitors to illuminate new opportunities for revenue growth. Shaped tailored solutions to ensure the delivery of exceptional work and results. Led strategy development, business planning, creative direction, design and development, project management and post-program performance analysis. • Bon Appetit Kids, Miami Beach, FL – Developed plan for rebranding and customer relationship management, which included a tailored marketing approach geared towards building brand loyalty, expanding the brand footprint, and retaining customers. Constructed customer growth strategy and developed action plan for building Bon Appetit business. • Pookie & Sebastian, New York, NY – Led full business plan development for new business venture consideration: Malibu Mex Fast-casual restaurant concept designed to succeed with a unique position in the marketplace: Fresh, fast, affordable and most uniquely authentic.

Drove Northeast Region brand, marketing asset, and retail customer promotional strategy development and implementation. Led six-person team, coached, motivated, and focused on individual and team member capability development to deliver results. • Defined Marketing Activation Team Mission, Vision, and Values to establish a consistent understanding of the direction for the group. • Led NE Region Marketing Impact Team plans and execution including 20oz Contour, Tea: Nestea and Gold Peak, and Olympics. Drove up to 19% immediate consumption package volume growth in respective categories in focus outlets.

Authored and implemented business plans to accelerate Coca-Cola brand consumption in specific, priority ‘Working Day’ drinking occasions. Worked as an extension of UK Coca-Cola TM brand team in collaboration with UK bottler customer management teams to ensure key brand goals were delivered at point of purchase by optimizing brand availability and visibility. Managed $1.2M annual marketing budget. • Formed strategy for Diet Coke Lunch program that included the development of consumer communication, media plan, and guidelines for all channel applications. Generated over $1M in annual gross profit for The Company in Great Britain in year one implementation. • Launched the Diet Coke 250ml ‘Mini Break’ package to capture increases in out of home on-the-go beverage consumption. Secured new distribution point through clothing retail chain Topshop. Mini Break pack sales exceeded target by 70% in flagship Oxford Street location. • Accelerated the development of cinema foyer applications for iCoke, Coca-Cola’s teen consumer platform. Secured testing of interactive vending propositions that included music downloading, gaming, mobile phone ringtone downloading, and a digital teen chat room.